Digital Marketing vs Traditional Marketing - Netflix

This report compares traditional marketing and digital marketing, focusing on Netflix's use of digital marketing strategies. It discusses customer touch points and the effectiveness of data analysis in developing marketing strategies.

Digital Landscape- Netflix

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BOODY...............................................................................................................................3
1: Traditional and Digital Marketing...........................................................................................3
2: Customer touch point...............................................................................................................4
3: Effectiveness of data analysis..................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................1

INTRODUCTION
Technological development has changed the way organizations do marketing for advertising
their products. In digital marketing advertisement for company’s product or services is done
through the means of internet. Netflix is one of well known online service provider which
provide movies and web-series through internet to its customers. Evaluation of difference
between traditional marketing and digital marketing is done in this report. With that analysis of
customer touch points and Netflix’s Omni channel is done in this report. Analysis of
implementation of digital data for developing marketing strategy is done in this report.
MAIN BOODY
1: Traditional and Digital Marketing
With increase in technological development, it has introduced many innovative ways through
which people can communicate with each other. Social media networks are becoming more
popular with customers because of their ease in reach and high efficiency. Thus, organizations
like Netflix, are also implementing creative advertisements such as digital marketing. In this,
advertisement is done through internet platforms (Durmaz and Efendioglu, 2016). This
advertisement strategy is much more cost efficient and effective as compared to traditional
marketing. In traditional marketing is done through newspapers, pallet papers, radio, etc.
Following is the comparison of traditional and digital marketing.
Marketing mix Traditional Marketing Digital Marketing
Product Hardcopy is achieved
One time price has to be paid by
customer and high quality
tangible product is achieved for
life time without having ads in
between.
No hardcopy is provided
Product is available to online
platform and a scheduled price
plan has to be bought for
maintaining ad free service.
Price Comparatively high
Product and services are available
in form of tangible items therefore
high prices are taken with delivery
charges.
Low price
Services are provided through
the means of internet, so
comparatively less prices in
taken because it is available in

form of soft copy.
Place Geographical limitations
In traditional marketing, services
have to be delivered via
intermediates which has to be
delivered manually and has
geographic limitations (Todor,
2016).
Not limited to geographic
locations
Services are provided via
internet and are in form of
softcopy. Therefore, it can be
used by customer irrespective of
geographic limitations.
Promotion Advertisements are not limited to
targeted audience which lead to
increment in high customer count
and customer literacy is not
required because advertisement is
done through TV and radio.
Traditional marketing requires
high cost.
Marketing is limited, literate and
internet users in which
advertisement is also made
specific for attracting targeting
customers. Therefore, less
awareness for product is spread.
Digital marketing is cheaper and
useful because Internet users are
increasing in number.
2: Customer touch point
Customer touch points are the organizational medium through which customers comes in contact
with organizational working and provide their feedbacks of their experienced with the Netflix. It
is important for organizations like Netflix to have a effective communication with its
organizational clients because if the organization is not able to establish a effective
communication (Kayumovich and Annamuradovna, 2020). Then chases of brand switching for
customers will increase resulting a negative impact on Netflix’s organizational growth. Therefore
Omni channel is used by organization for establishing an effective communication in which
company establishes a bidirectional communication. Such high level of interaction is provided to
customers which will provide high level of customer loyalty towards organization. So through
Omni channel Netflix takes feedbacks from organizational customers which provide it a better
understanding of effectiveness of its marketing strategy. Omni channel provide Netflix provide a
better understanding of online market through social media advertisement, this social media

advertisement allows organization to attract its targeted audience by properly understanding
customer requirements. Thus digital marketing can also be used for implementing the
effectiveness of advertisement for achieving this advertisement insides are analysed by Netflix
which gives them a better understanding of effectiveness.
3: Effectiveness of data analysis
Digital marketing is the trendy way of doing advertisement which is implemented by
organizations like Netflix for promoting and advertising its services through means of internet.
To increase the effectiveness of organization, Netflix must evaluate customer specific
requirements so it can provide high level of user experience for maintaining customer loyalty.
For achieving this, organization analyse their customer’s activities for evaluating their points of
interest (Patrutiu-Baltes, 2016). By analyzing the customer’s choice, Netflix provide them
customized user experience which includes the services which is required by the customers for
example, if the customers wants to watch a movie of any specific genre, then Netflix will provide
them suggestions related to that particular genre from which the user can make their own
decision anytime and anywhere in a simple and effective way. Because of such customized user
experience the clients are not only attracted but also committed towards the respective platform.
This effective experience provides organization an ability to advertise its services through
customer side which include mouth to mouth advertisement which is much more effective as
compared to others and therefore helps to increase the number of customers to the organization.
Increase in the customer count, makes the organization grow faster in such a way by which they
gains the ability to provide more services and resources to its users in the best possible way for
maintaining as well gaining new customers every time (Zhu, 2019).
CONCLUSION
From the above analysis it can be evaluated that with changes in market trend and due to
technological advancement organizations have to change the way of customer interaction. Thus
due to technological limitations organizations must not completely rely in digital marketing.
Therefore through a proper mixed marketing structure Netflix would be able to attract a wide
range of customers which will empower Netflix to increase its customer count and maintain the
loyalty of its existing customers. Through this it would be able to reduce the chances of

customer’s brand switching and can achieve its organizational goals, which will be beneficial for
organization.

REFERENCES
Books and journals
Durmaz, Y. and Efendioglu, I.H., 2016. Travel from traditional marketing to digital
marketing. Global Journal of Management and Business Research.
Kayumovich, K.O. and Annamuradovna, F.S., 2020. The main convenience of internet
marketing from traditional marketing. Academy. (1 (52)).
Patrutiu-Baltes, L., 2016. Inbound Marketing-the most important digital marketing
strategy. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series
V. 9(2). p.61.
Todor, R.D., 2016. Blending traditional and digital marketing. Bulletin of the Transilvania
University of Brasov. Economic Sciences. Series V. 9(1). p.51.
Zhu, G., 2019. The digital sales transformation featured by precise retail marketing strategy.
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