Digital Marketing: Strategy, Communication, Examples, and Effectiveness

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Added on 2022/12/12

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This presentation provides an overview of digital marketing, including strategy, communication, and examples. It explores case studies of Marks & Spencer and ASDA, discussing their target customers, goals, message, media methods, and monitoring effectiveness. The presentation also covers the promotional and marketing mix of both brands and discusses measuring the effectiveness of digital marketing communications. Overall, it offers insights into the world of digital marketing and its impact on businesses.

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Digital Marketing: Strategy, Communication, Examples, and Effectiveness

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