Use of Digital Marketing in a Specific Communications Strategy

Practical Digital Marketing

Table of content
• Introduction
• Digital marketing
• Digital marketing strategy
• Review of the examples of digital communication strategy
• Analysis of Example 1
• Analysis of Example 2
• Promotional and marketing mix
• Measuring and ranking the effectiveness
• Conclusion
• References

Introduction
The report has aims to provide the usefulness
of digital marketing. It is a strategy and
concept to sell goods and services into
marketing. It is an important strategy which
becomes the need for every business in
modern world. Every little things going
digital and involving social media promotions
to enhance sales and turnover. Digital
technologies are widely spreading into market
where business finds innovative and attractive
solution to reach their customers.

Digital marketing
Digital marketing is a concept of using
online channels and tools to reach the wide
number of customer which has covered large
areas. Today's business are adopting digital
ways to communicate with their buyers in
most interactive and attractive form. Modern
business are shift to modern business strategy
As it is the major digital platforms on which
customer spend most of their time.

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London

Use of digital marketing in a specific
communications strategy
Name & ID

Contents
1. Digital Marketing Strategy
2. Summary
3. Conclusion
4. References

Digital marketing strategy
• A few of the business's most essential operations is
advertising. Mostly with aid of advertising campaigns,
any firm encourages the sellers and buyers of its
product items.

Use of digital marketing in a
specific communications
strategy

Table of Content
 Introduction
 Digital Marketing Strategy
 Digital communication strategy
 Starbucks Campaign
 Spotify Campaign
 Promotion and communication mix
 Rank
 Conclusion
 References

Introduction
 In the current area the majority of customers depends on digital marketing
for their daily requirements and needs which has boosted the popularity of
digital marketing in the industry..
 Marketing is the concept which is very essential practices for the
organization with support the organization to retain more consumer for the
organization so that the organization can enhance their productivity..
 Digital marketing is also the concept which help the organisation to use
amended platform so that the organisation can get more opportunities and
create more customer base towards the organisation..

Digital Marketing
 Digital marketing is a phrase that refers to the promotion
of the organization goods and services by the use of
digital channels like social media platform Search Engine
Optimization and several more.
 Advertising is the concept and activity by which the
company communicate with their consumers so that the
organisation can create large customer base and
communicate with them in an appropriate manner.

Use of Digital Marketing in
Communication Strategy

Table of contents
■ Introduction
■ Concept of Digital Marketing Strategy
■ Review of digital marketing examples
■ Contribution of digital marketing to communication strategy
■ Rank of examples for effectiveness by using social media measures
■ Conclusion
■ References

Introduction
Digital marketing is defined to an element
of marketing which utilizes internet and
online related digital technologies like
computers, digital media and other
platforms to promote products and
services. Digital marketing carried by
different strategies which is used to make a
communication with customers with online
platforms so that product and services are
to be promoted in minds of them.

Concept of Digital Marketing Strategy
Digital marketing strategies are said to be set
of planned actions that are carried online to
reach particular business objectives. In general,
it deals in carrying consistent actions at
accurate time with most effective online
channels for increasing revenues and
improving relationship with customers of
company. Digital marketing strategies helps
companies to move consciously and