Difference between traditional and digital marketing

Digital
Marketing

Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY.................................................................................................................................................3
Difference between traditional and digital marketing.............................................................................3
Customers touchpoints and the omnichannel nature of customer journey of Netflix customers...........4
Use of analysis of data.............................................................................................................................5
Use of analysis of data for facilitating improvement...............................................................................5
CONCLUSION...............................................................................................................................................5
REFERENCES................................................................................................................................................6

INTRODUCTION
Digital marketing refers to a form of marketing in which the organizations reach the
customers through the use of various types of digital mediums (Confos and Davis, 2016). This
report is based on Netflix. It is an American technology and media services provider which
provides streaming services to its various customers. In this assignment, focus will be made on
differences between traditional and digital marketing, explanation of touch points of the
customers and the omnichannel nature of customer journey of Netflix customers. Additionally,
specific analysis on use of data for digital marketing activities and explanation of analysis of data
will be discussed as a part of this project.
MAIN BODY
Difference between traditional and digital marketing
Digital marketing is an approach through which the emphasis relies primarily on the
internet to connect with the target audience through the use of digital marketing channels and
platforms (What Is Digital Marketing? Definition, Types, Best Practice with Examples, 2020).
There is a lot of difference between traditional and digital marketing. It has been explained as
follows-
Basis Traditional marketing Digital marketing
Target audience With its use the companies
can reach out to the local
customers who will purchase
the product (De Pelsmacker,
Van Tilburg and Holthof,
2018). For example- Earlier
Netflix used to target the
customers who wanted to rent
DVDs using traditional
marketing techniques.
With its use the companies
can reach out to the customers
all over the world in a highly
effective manner. For
example- Netflix makes use of
digital marketing techniques
so that they can popularize
their streaming services in an
effective manner.
Marketing approach In it, the companies rely more
on interacting face-to-face
with the customers thus
facilitating personal
interaction. For example-
Netflix used this approach
when it used to operate as a
DVD rental service.
In it, the companies are not
required to ensure the physical
presence of the marketers
(Diez-Martin, Blanco-
Gonzalez and Prado-Roman,
2019). Thus in this way they
can reach out to a wide range
of customers. For example-
Netflix makes use of this
approach to popularize its
streaming services among the