Digital marketing.

Digital marketing

Table of Contents
 Introduction
 Review of the digital marketing effectiveness in communication strategy.
 Social Media Marketing
 Going Omni channel Strategy
 Content Marketing
 Conclusion
 References

Introduction
The Digital Marketing is the use of online platforms to market the products and services.
The effectiveness and efficiency of digital marketing cannot be undermined with its
results as compared to traditional media. It offers various tools such as Search Engine
Optimisation, Social Media Marketing, Pay per click etc. It aims to bring in brand and
audience in close proximity to achieve the desired communication objectives in
shortened time