This presentation discusses the concept of digital marketing and its role in a specific communications strategy. It covers the digital marketing strategy, digital communication strategy, promotional and marketing mix, advantages and disadvantages of digital marketing, and examples of Nike and Shopify. The effectiveness of the examples is also ranked based on social media measures.

Learn about the use of digital marketing in a specific communications strategy with examples of Nike and Shopify. Understand the advantages and disadvantages of digital marketing.

Digital Marketing in Communications Strategy - Desklib

Use of Digital Marketing in a Specific Communications Strategy

This presentation discusses the use of digital marketing in communication strategy for organisations. It covers digital marketing and communication strategies, reviews examples of YouTube and Facebook, and explores the effectiveness of their promotional and marketing mix. The presentation concludes with a summary of the benefits of digital marketing for maintaining a strong brand image and reaching a wider customer base.

This presentation provides a practical guide to digital marketing, including strategies, communication channels, and examples of Quechua and ASOS. It emphasizes the importance of content, target audience, and channels of communication in achieving marketing objectives and goals. The presentation also includes a review of the 4 Ps of marketing and ranking of the examples based on factors such as awareness, followers, likes, shares, and turnover. References are provided for further reading.

Practical Digital Marketing

This presentation discusses the importance of digital marketing in communication strategies. It covers the basics of digital marketing, digital communication strategies, and provides examples of Tesco and Sainsbury's digital marketing strategies. The effectiveness of these strategies is also analyzed using social media measures.

Marketing

Use of digital marketing in a specific communications strategy

Learn about digital marketing strategies, digital communication strategy, promotional and marketing mix, and more with Desklib's Practical Digital Marketing presentation.

This presentation focuses on the use of digital marketing in a specific communications strategy. It explains what digital marketing is and how it can be used to extend reach, deliver personalized messaging, and build genuine interactions with target customers. The presentation reviews examples of Ipsy and Desigual and their contribution to the promotional aspect of the marketing mix. It also ranks the examples in order of effectiveness using social media measures.

This presentation discusses digital marketing strategies, communication strategy, and marketing mix with examples of brands like Asda and Sainsbury's. It also highlights the contribution of digital marketing towards the development of a competitive brand image in the market.

Use of Digital Marketing in a Specific Communications Strategy

Use of Digital Marketing in a Specific Communications Strategylg...

Practical Digital Marketinglg...

Use of digital marketing in a specific communications strategylg...

Practical Digital Marketinglg...

Use of Digital Marketing in a Specific Communications Strategylg...

Digital Marketing Strategies: Examples, Communication Strategy, and Marketing Mixlg...

Use of Digital Marketing in a Specific Communications Strategy

Practical Digital Marketing

Use of digital marketing in a specific communications strategy

Practical Digital Marketing

Use of Digital Marketing in a Specific Communications Strategy

Digital Marketing Strategies: Examples, Communication Strategy, and Marketing Mix