Digital Marketing: Tesco's Strategy

Digital Marketing

Table of Content
 Introduction
 Overview of company
 Review of digital marketing examples used by the entity
 Explanation of the ways digital marketing contributes to communication strategy for
the organisation as part of promotional aspects of marketing mix
 Conclusion
 References

Introduction
Digital marketing could be defined to use of internet with the hope of reaching
maximum consumers. It is a wider field that engrosses grabbing attention of
customers through email, search platforms, content marketing and social media.
For the presentation, Tesco is taken into consideration which is large supermarket
that performs business activities in retail industry.