Differences between traditional and digital marketing

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
1) Differences between traditional and digital marketing......................................................3
2) Customer touchpoints and omnichannel nature of customer journey................................4
3) How analysis of data generated through digital marketing activities enables marketers to
map this journey to improve company performance and improve customer experience.......5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Digital marketing is defined as the concept of marketing of products and services with
use of technologies in form of internet, mobile phones, advertising and other sources (Chaffey
and Ellis-Chadwick, 2019). It is helpful for business to achieve growth and success at
marketplace. This is performed with digital marketing channels that transmits, accelerate and
creates product value from business to consumer with help of network. The report covers
difference among traditional and digital marketing, customer touchpoints, omnichannel journey
and kinds of online data used by customer to get experiences.
MAIN BODY
1) Differences between traditional and digital marketing
Marketing is the concept of study and management exchange relationship that assist in
fulfilling need and demand of consumers in appropriate manner (Järvinen and et. al., 2012). It
aid in identification, anticipating and satisfaction of requirement of consumers to earn high profit
margin and sustain at marketplace. This is used by all types of business to create awareness
about their products and services so that they can easily earn maximum profits. The difference
between traditional and digital marketing tools and techniques are described below:
Traditional Marketing
This is referred as kind of advertisement and promotion that is used by organisation at
early stage in order to market their product. As it is the easiest and simplest method which helps
in promoting goods and services. Traditional marketing consists of pamphlets, billboards,
advertisements, print media and many more (9 Traditional Marketing Techniques That Still
Matter, 2019). The various kinds of tools and techniques that are used by traditional marketing
are described below:
Word of Mouth- It is the method where individual share their own experience regarding
products and services which they have already purchased and used. With this tool, individual get
influence and buy those products for their own uses that helps in maximizing profitability ratio
of organisation.
Billboards- This means printed and hand images at canvas in order to create awareness
among consumers. Such types of tools are used at highways, hallways, roadside for getting