Difference between Traditional and Digital Marketing

DIGITAL MARKETING
1

Table of Contents
INTRODUCTION...........................................................................................................................3
Main Body......................................................................................................................................3
Difference between traditional marketing ..................................................................................3
Customer touchpoint and Omnichannel nature of the customer's experience ............................4
Improving the experience of the customer by digitalisation.......................................................5
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6
2

INTRODUCTION
Digital Marketing is considered as the use of the internet ,social media ,mobile services as well
as other channels to reach the costumers (Chaffey. and Ellis-Chadwick,2019). Some people
consider it as entirely a new way of approaching a new way to attract customers as well as also a
new way to understand the behaviour of the customers as compared to the traditional Marketing.
Present Report lay emphasis on the digital marketing and traditional marketing difference. It also
focus on the touchpoint and Omnichannel of the customer journey .Furthermore it analysis the
data analysis to improve the customer experience through digitalization
Main Body
Difference between traditional marketing
Traditional marketing involves notices,business promotions on T.V as well as on
radio,handouts,magazines to publicize on occasion or products (Ryan, 2016). While digital
marketing includes social media,websites as well as You Tubes as well as publicize the services
or products.
Online marketing is same like Traditional marketing such as Traditional and digital marketing
are utilizes for similar kind of objectives to draw the attention of the clients as well as construct
a brand picture.
In terms of cost
There are few variations regarding the digital as well as traditional marketing in terms of cost
such as business advertisement publish on daily newspapers,TV as well as radio .
Advertisements can also be done by the online social media sites that are very affordable . In
addition to this Traditional marketing spends much more on a huge cost to hold as the
advertisement can run under the plan. Internet marketing is appropriate for the cost wise. Thus,
various digital marketing techniques are used that are free (Mooney. and Slobodian, 2016).
Ongoing outcomes
In traditional marketing people need to wait for weeks or months to see the improved outcomes
within the business. While in the digital marketing once the work is starting there is no need to
hold for the outcomes of the results to see the important increment within the business.
Outcomes of the traditional marketing can not easily be analysed while within digital marketing
to determine easily a ROI .i.e Return on investment through utilizing tools called google
analytics tools (Kannan, 2017).
3