Digital Marketing and Its Impact on Business
Added on 2020-10-05
21 Pages6049 Words149 Views
|
|
|
DIGITAL MARKETINGAND THEIR IMPACT ONBUSINESS
ABSTRACTThe research report is all about the effectiveness of social media importance of digitalmarketing and its impact on business. The report has provided the detailed information about theperception of different authors and scholar about the impact of digital technology on business. Ithas been found after the investigation that digital technology has positive effect on business.Research report has also successfully highlighted the issues or challenges faced by company inusing the social media for promoting business. It has also been found that digital technology isthe best suitable for the marketing activities.
Table of ContentsABSTRACT.....................................................................................................................................2CHAPTER 1: INTRODUCTION AND BACKGROUND.............................................................41.1 Introduction...........................................................................................................................41.2 Purpose and significance of the research .............................................................................41.3 Research Background............................................................................................................51.4 Aims and Objectives.............................................................................................................5CHAPTER 2: LITERATURE REVIEW.........................................................................................6CHAPTER 3: RESEARCH METHODOLOGY.............................................................................9CHAPTER 4: RESULTS/FINDINGS...........................................................................................12CHAPTER 5: DISCUSSION.........................................................................................................17CHAPTER 6: CONCLUSION......................................................................................................20REFERENCES .............................................................................................................................21
CHAPTER 1: INTRODUCTION AND BACKGROUND1.1 IntroductionDigital marketing has become an important aspect across the world for the organisationsto promote their products and services and maintain a good market reputation. It has becomeimportant today for the organisations across the globe to have a good entrepreneur advantage inensuring digital marketing practices. In order to this, the organisations across the world hiresentrepreneurs which are able to achieve set growth and development for them. The below studyis going to explore and recognize the importance of an entrepreneurial approach to the process ofopportunity. It is going to analyse the relevance, breadth and validity of the sources of research.The report will make use of appropriate frameworks and analytical methods and will link theoryand practice along. Along with it, it is going to explore the evidences of applied innovation andprovide the logical developed argument. Important critical thinking and good scholarly practiceis used in the report. The chosen organisations for the report is Simply Leisure Ltd. It is an activecompany incorporated in 2016. Its headquarters are located in Swansea, United Kingdom. Theorganisation is known for the provision of fitness facilities and to provide better healthcareoptions to people. It is a micro organisation with 10 employees and turnover of £2 million. It isimportant for the organisation to develop its products and services as per the needs andrequirements of its people and achieve set growth. The study will analyse the importance ofdigital marketing and its impact on the business of Simply Leisure Ltd. The report is going toprovide a brief literature review, methodology used, research findings, in-depth discussions andrequired conclusions. Along with it, the report will discuss the importance of digital marketingand development within the organisational environment of Simply Leisure Ltd. 1.2 Purpose and significance of the research The research is based on the impact of digital marketing on the business of SimplyLeisure Ltd. It is done in order to evaluate how or in what ways digital marketing is allowing theorganisation to grow and prosper its business and business activities. Digital marketing today isan essential factor for any organisation to transform itself and gain new business opportunities.The research will make use of effective literature in order to understand and evaluate theimportant aspect of Digital marketing on the businesses across the world. It is going to evaluatethe in-depth discussions of the authors about the digital marketing scenario and in what manner
digital marketing is allowing their firm to grow and develop. The research will make use of avariety of research methodologies to gain the required results and to classify the findings in orderto prepare a brief report. Along with it, important recommendations are provided to theorganisation in order to adopt digital technology and ensure set growth and development. 1.3 Research BackgroundThe topic of the research is Digital Marketing and its impact of businesses. DigitalMarketing is one of the most effective tool of the business helps it to promote its products andservices on a large scale with fewer expenses. It is one of the best approach which new worldbusinesses are seeking in order to achieve growth and success. Digital marketing tends topromote, marketing and advertise its products and services on digital technologies such asmobile, internet, web etc. The rise in technology has given a boost to digital marketing and hasallowed business to expand themselves into different horizons. 1.4 Aims and ObjectivesAim“To analyse the importance of digital marketing and its impact on business- A case studyon Simply Leisure Ltd.”ObjectivesTo analyse the concept of digital marketingTo determine the importance of digital marketing within Simply Leisure LtdTo identify the impact of digital marketing on business functions.To analyse the issues of digital marketing while promoting products of Simply LeisureLtdTo evaluate different ways through which company can make proper changes in digitalmarketing procedure.Research QuestionsWhat is the concept of digital marketing?What is the importance of digital marketing within Simply Leisure Ltd?What are the impacts of digital marketing on business functions?What are the issues of digital marketing while promoting products of Simply LeisureLtd?
What are different ways through which company can make proper changes in digitalmarketing procedure?CHAPTER 2: LITERATURE REVIEWAccording to the views of Berman and Dalzell-Payne (2018), Digital marketing is one ofthe essential requirements for the businesses across the world to achieve set growth andadvantage. As per the internal analysis of Simply Leisure refers to the marketing of products andservices on internet specially. It also includes market them on mobile phones, display advertisingand other digital mediums. It is important for a business to make use of digital marketingpractices in order to ensure that its products and services are being promoted on platforms whichare being used worldwide. Platforms such as social media, internet, etc. are used by each andevery individual across the world. It helps the organisation to promote its products and serviceson large and gain new market growth. Similarly, Flew (2018), states that today digital marketing has replaced other marketingpractices such as billboard advertising and campaigning. It has become important fororganisation to make use of digital marketing instead of other marketing practices. DigitalMarketing provides a large platform to the audiences across the world and to analyse what arethe major requirement of an organisation. It also helps these organisations to evaluate theimportant needs of their own and find the aspects which needs to be find in order to achieve setgrowth and development. According to the view of Janssens (2019), digital marketing has gained rapid growthacross the world because of the platforms such as Facebook, Instagram, Twitter etc. Theseplatforms have helped the organisations across the world to advertise their products and serviceson large scale and gain new market advantage. Facebook is used by 2 billion users across theworld and promoting its services on platforms such as Facebook can help the organisation toreach large audiences. Other platforms such as Instagram and twitter have also helped theseorganisations to reach large scale employees. As per the views of Ferreira, Fernandes and Ferreira (2018), social media has allowedpeople of different age groups, backgrounds to understand and connect to each other and sharetheir own experiences. Marketing the products and services which are made by their ownpreferences helps the organisations in developing their particular needs and gain set market
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents