Digital Marketing Strategy for Argos

Digital marketing strategy

Table of Contents
Introduction......................................................................................................................................3
Digital marketing process.......................................................................................................3
Digital marketing plan for Argos...........................................................................................5
CONCLUSIONS..............................................................................................................................6
References .......................................................................................................................................7

Introduction
Digital marketing helps business to market their product at online platforms like social
media, search engines, email or other websites of the business. The marketing includes print ads,
telephonic marketing, marketing over internet. Many online business use digital marketing to
generate leads with the help of email marketing. The report shows how an digital marketing
effects the business of Argos and how they prepare the strategy or process to market their
product at online platforms.
Digital marketing process
The digital marketing is process to develop the business in a new market the digital
marketing helps business to attract the customers towards their business. The Argos needs a
digital marketing process to develop their business.
Visibility
The digital marketing help businesses to gain visibility over the online platforms. The
digital marketing helps Argos to establish their online presence over the online platforms and
helps them to generate leads over the competitors(Stokes, 2011.) . The digital marketing initiates
the development of the business. The Argos market their product at online platforms with the
help of social media, Facebook , emails. The digital platforms help Argos to increase the
customer interaction.
Bringing targeted traffic
The digital marketing helps business to develop their business at the large scale. After
online presence or visibility over the internet helps Argos develop at the large scale. The Argos
visibility over the internet helps them to target their customers. Customers are of two types one
who is attracted or wants to buy the products or those who are not customers of Argos and no
need of the product for those Argos needs to convert them in the customers with the help of their
online presence.
Engagement