Digital Marketing Strategy

Digital Marketing Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
Overview of the Digital Marketing process. ..............................................................................3
The Digital marketing Campaign. ..............................................................................................4
CONCLUSION................................................................................................................................9
REFRENCES ................................................................................................................................10
Books and Journals...................................................................................................................10

INTRODUCTION
Digital marketing refers to the way in which different company use to market their
products and services through digital platforms. These platforms include different social media
platforms, search engines, websites, email. Digital marketing is considered as a tool for
promotion, branding, advertising to influence the people to buy their products or
service(Kingsnorth, 2019). The main aim of digital marketing is to establish connection its
customers and also with the prospective customers around the world. For the following report
purpose the chosen company is H&M. The report primarily focusing on Digital Business with
Digital Marketing Strategy of company.
Overview of the Digital Marketing process.
Digital marketing signifies the marketing of H&M through internet using advance
technology to reach customers around the globe. It is a process through which company
enhances its service or product offerings by using more than one digital platform. Digital
marketing in customer perspective also have provide easy accessible of company's offerings,
raise quarries regarding products, complaints etc. facilities are now available just one click
away(Chaffey, and Ellis- Chadwick, 2019). Because of digital marketing the distance between
the producer of the products and user of the product have decrease and thus this lead to long term
relation with the customers. To realise the power of digital marketing it is imperative to know the
process of this tool and how this work in marketing of products of H&M. The process is usually
a complete way to promote or advertise company through online mode. The process include
various steps such as:
1. Online Visibility of Business: In the very initial stage of the process states that, it is
essential to have right paths to make visible business in internet. H&M have different
websites of their brand, which create contents, blog posts, online ads etc. With these
medium company must be visible in their business over the web.