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Digital Marketing Assignment

   

Added on  2020-04-07

13 Pages2935 Words44 Views
DIGITAL MARKETING1Digital Marketing and Social MediaBy [ ]Student NameInstitutionDate

DIGITAL MARKETING2Executive summary This paper reviews McDonalds as an organization that operates in the Restaurant industry in Australia. Though the industry faces different strategies, consumers changing preferences drive the market. McDonalds has two main rivals in Australia, KFC and Hungry Jacks. It has maintained the largest market share by having competitive advantages over its adversaries. Social media is a platform that McDonalds can utilize to enhance consumer satisfaction and lead in crisis resolution. Twitter, Facebook, Instagram and Snap Chat are some of the platforms that this corporation can utilize. Besides, different strategies can be used in navigating these sites.

DIGITAL MARKETING3Table of ContentsExecutive summary.....................................................................................................................................2Brief overview.............................................................................................................................................4Social media presence.................................................................................................................................5Competitive analysis....................................................................................................................................6Goals............................................................................................................................................................7Strategies.....................................................................................................................................................8Target market..............................................................................................................................................8Social media platforms................................................................................................................................9Implementation...........................................................................................................................................9Monitoring.................................................................................................................................................10Social Media Monitoring Tools..................................................................................................................10Bibliography...............................................................................................................................................11

DIGITAL MARKETING4Brief overview The Restaurant business mostly gives sustenance and drinks to consumption within the restaurantbuilding. Clients customers and are served while seated and payment is done after enjoying their meals. In Australia, changing social patterns have driven solid income growth for the Restaurantsbusiness in the course of recent years. Busier ways of life and reducing leisure time have progressively driven shoppers result in taking their meals in restaurants. Restaurants have enabled customers to consolidate leisure and dining and abstain from food preparation which takes time. These patterns are relied upon to drive the industry income conjecture to develop by three percent. The industry has the following threats and opportunities: customer interest for fine-dining encounters and quality food has progressed industry's income. Besides, consumer continuous search for stylish settings is relied upon to drive industry income. However, changingcustomer conduct has driven numerous administrators to rebuild their restaurant (Ibisworld.com.au. 2017, p. 100). McDonalds is a fast food chain restaurant that entered the Australian market in 1971 and manages very nearly eight hundred diversified restaurants around the nation. Its value chain assessment demonstrates that the organization has developed critical foundation conditions which empowers it in obliging the necessities and prerequisites of its clients in Australia in a positive manner. The positioning of McDonald demonstrates that it occupies the biggest share of the overall industry in the business and the development potential has additionally been higher. McDonalds is leading in the business while KFC comes in second and Hungry Jacks is positioned among different rivals in the business. Concerning the center competency of brand notoriety as controlled by McDonald, it is prescribed that the organization should additionally endeavor to improve its notoriety. This can be accomplished by centering towards social media marketing. Most recently, it partnered with Snap chat to attract the millennial population.

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