Difference between Traditional and Digital Marketing

Digital
Marketing

Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY..................................................................................................................................................3
Difference between traditional and digital marketing.............................................................................3
Customers touchpoints and the omnichannel nature of customer journey of Netflix customers...........4
Use of analysis of data.............................................................................................................................5
Use of analysis of data for facilitating improvement...............................................................................5
CONCLUSION...............................................................................................................................................5
REFERENCES................................................................................................................................................6

INTRODUCTION
Digital marketing refers to making the use of internet and other available digital
technologies in the right manner so that the goals and objectives can be achieved effectively
(Confos and Davis, 2016). It use can be made by the organizations nowadays so that they are
able to target various types of customers in a highly effective manner. Netflix is an American
company which provides streaming services to its various customers and clients all over the
world. It has a wide range of content available on its platform in the form of web series, movies
etc. There is a particular importance of Digital Marketing because through its use a company will
be able to target a wide range of customers and earn higher-level of profits. In this report, a
difference between traditional and digital marketing, customer touchpoints and the omnichannel
customer journey, use of analysis of data and use of analysis of data to facilitate improvement
will be covered.
MAIN BODY
Difference between traditional and digital marketing
Digital marketing is an approach through which the emphasis relies primarily on the
internet to connect with the target audience through the use of digital marketing channels and
platforms (What Is Digital Marketing? Definition, Types, Best Practice with Examples, 2020).
There is a lot of difference between traditional and digital marketing. It has been explained as
follows-
Product-
Digital marketing- In digital marketing, the marketing of the products and services is
done in a digital way (De Pelsmacker, Van Tilburg and Holthof, 2018). Their features can be
displayed by the organizations online. For example- Netflix can display its range of web series
and movies on the internet so that it is able to attract the attention of the customers effectively.
Traditional marketing- In traditional marketing, the marketing of the products and
services is done in a traditional way. The features of the goods and services is displayed
traditionally using mediums like Newspaper, Television etc. For example- Netflix can make the
use of traditional mediums like Newspaper and Television so that it is able to target its customers
with its products and services which it is offering.
Price-
Digital marketing- In digital marketing, there is a perception by the customers that the
prices are low when they do online shopping of the products. Thus in this way it ensures that the
customers are able to get better deals online. For example- Different types of offers can be