Use Of Digital Marketing In A Specific Communications Strategy

Use Of Digital Marketing In A
Specific Communications Strategy
Digital marketing and
communication strategy

Content
• Introduction
• What is digital marketing strategy?
• Digital communication strategy
• Review the digital marketing examples
• contribute to the communications strategy
• Promotional and marketing mix
• Effectiveness and rank the examples
• Conclusion
• References

Introduction
• Digital marketing is a modern technique of disseminating information from one
place to another ta global level.
• It has huge relevancy in current business environment towards the direction of
promoting business offerings.
• In current scenario, it is important for all organisations irrespective of their nature
and size that use digital marketing mode for communication of their offerings.

What is digital marketing strategy?
• It is a concept about building digital marketing strategies by analysing market
information and target audiences.
• This concept is wide in nature and covering the study of various alternatives
before to the selection of best strategy and marketing channel.
• The main purpose of marketing strategies is to promote organisational
offerings in market among all differentiated target audiences.