Use of Digital Marketing in Communication Strategy

This report covers the basics of digital marketing, communication mix, and the relationship between them. It also discusses the advantages and disadvantages of digital marketing and provides examples of digital marketing strategies to support the recommendations. The report recommends the use of social media marketing and email marketing to advertise commodities in the marketplace.

Use of digital
marketing in a specific
communications
strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
Digital Marketing.............................................................................................................................3
Communication (Promotion) Mix....................................................................................................4
Relationship between Digital marketing and Communication Mix................................................4
Advantages and Disadvantages of Digital Marketing.....................................................................5
Examples of Digital Marketing to support the points and highlight the recommendations............6
CONCLUSION................................................................................................................................7
RECOMMENDATION...................................................................................................................8
Books and journals......................................................................................................................8

INTRODUCTION
Digital marketing, also known as online selling, is the advertising of brands to link with possible
consumers utilising the net and another type of digital connection. This involves not only
electronic mail, social media, and web related promotion, but also words and transmission
content as a commercialism passage. It marks a particular part of the client basal section and is
collective. Digital marketing is on the emergence and involves investigating consequence
advertisements, electronic communication ads, and advance tweets anything that absorbs selling
with consumer response or a two-way interconnection among the firm and clients. This file
covers a theory related to the digital marketing, promotion mix in communication and relation
between digital marketing and communication mix (Visser, Sikkenga and Berry, 2019). This will
also cover advantages and disadvantages of digital marketing and some examples to help in the
points by high lightening all the recommendations.
Digital Marketing
Digital marketing means to the advertisement transferred by creative digitizes paths like search
engines, internet site, social media, electronic mail, and mobile applications. With the use of
these online media transmission, digital marketing is the tool by which organization approve
commodities, services, and branding. Customers hardly depend on digitised means to
investigating all the commodities. Digital marketing is highly essential in present day and era.
It assists in concentrating on targeted gathering with a worldwide scope, different conventional
selling, transportation in advanced income with small financial funds. It is transformation-led
and can be observed in a very easy manner. Harm activity is also simple with digital marketing.
Digital marketing can convey an amount of possibilities and development to an enterprise. It can
results to revealing and more marketing (Giunta, 2020). It is also where managers of the firm can
convey messages with their consumers.
With the assistance of digital marketing one can get a large target gathering for the goal
distributing their commodities and services. And that is precisely the reason that digital
marketing is the upcoming of selling for all enterprise on satellite earth. With a bigger point of
reference assemblage, comes more possibility for their administration to develop.

Communication (Promotion) Mix
Marketing communication is hard as, in an actual consciousness, all of the things which an
administration does has communicating ability. The cost located on a commodity talks in a great
extent very particular about the commodity. A firm that selects to administer its commodities
rigorously by price reduction shop transmit a well-defined communication to the industry.
Selling communicating means to all the actions designedly adjusted on upgrade a contribution
between reference point mass.
The promotion mix means to the way people in the market links with a scope of various methods
of selling connection to start their marketing functions. The promotion mix is the mixture of
various ways and instruments of communicating any of the person can utilise in showing the
firm, commodities or working to mark all the consumers. An effectual promotion is a
fundamental factor of the marketing mix, as it is the component that assists in attracting all the
consumers, influence them to purchase, and give faithfulness. Various techniques of marketing
connection have well-defined benefits and difficulties, and it needs an ability and content to
position them in an efficient manner. Not amazingly, selling communicating ways develop over
period of time as new communicating methods and abilities become accessible to securities
industry and the individual they aim.
Relationship between Digital marketing and Communication Mix
The communications mix includes mostly all the instruments that a person can utilise to
communicate with their consumers or actual clients. This could be by promoting, social media,
packing of all the commodities, straightforward merchandising, web site, events, displaying the
listing which is going on. Booming campaigns to believe all the components of the
communications mix.
Digital marketing communications will state any or every of these instrument which are
modified to the online selling situation. There will of surely be fresh and progressive online
instruments which are also engaged inside the digital marketing communications mix. The online
alternatives are called as digital media transmission, and are working in various online and off-
line movements (Opresnik, 2018). Digital marketing communications are basically the digital
marketing equal of the conventional selling communication theory mix. In a tradition way, the
offline worldwide would state a merchandising communication theory mix which involves
national relationship, promoting and many more.

Digital marketing communications are necessary the digital marketing same as of the
conventional marketing communications mix. The online tantamount are called as digital media
transmission, and are engaged in many online and off-line movements. Broad, compact, and
accordant communicating is a primary facet of a booming enterprise. Good communicating
assists to support all squad intimately and running towards the similar objectives. It males them
able to all the consumers to realize how commodities and services will perform.
Advantages and Disadvantages of Digital Marketing
Digital marketing advantages an enterprise of every size by providing accession to the collective
marketplace at an low-cost commodities. The improvement of Digital marketing has entirely
transformed the setting of utilising the application for selling by the brands and commercial
enterprise.
Advantages of Digital marketing:
Brand Growth:
The primary benefit of digital marketing is to make the brand by direct movements and personal
data with the visual aspect of transportation the consumers much close and create them
occurrence the specific statement and worth of the trade name.
Personalisation:
Digital marketing promotions give the leveraging of individualization (Chakti, 2019). The
critical benefit of digital marketing is its capability to brainstorm the target people,
interconnecting with the potential and to experience precisely what they are searching for.
Good Engagement:
The use of digital marketing is beneficial as it permits the trade name to acquire grasp of the
basic cognitive process of consumer till the period of time the trade name has been booming in
making the brand commitment and formed a thinkable honour.
Broad Reach:
Digital marketing assist spread out the existence of the trade name and makes a surface to reach
a huge amount of consumers.
Disadvantages of Digital Marketing:
High competition:
Digital marketing promotion have become very competitory, so branding have to be applicable
to the requirements of the consumers and be fast in reacting.

Time taking:
One of the big disadvantages of digital marketing is its time taking quality. Unstructured plan of
action and schemes may takes a lot of period and often it makes hard to give the desired period
of time to the promotion.
Security issues:
The legitimate thought process in acquiring consumer information for utilising in digital
marketing schemes must be done with all needed observance. To protect the information of
consumers should be the topmost precedence as it may be expected during data failure.
Dependency on the Technology:
Digital marketing is totally related to the technology and the computer network is liable to
mistakes. There are period of time when the connections may not work, structuring pages may
not burden, and page buttons just do not merely do its work. This results to the potential
consumers to shift to another brands.
Examples of Digital Marketing to support the points and highlight the
recommendations.
Social Media Marketing:
In a present situation, all the customers are mostly dependent on social media platforms like
Instagram, Facebook, LinkedIn, and Snap chat. This is the reason it is crucial that branding is
progressive across the profile (Redjeki and Affandi 2021) . Social media is also a good method
to advertise commodities or sources organically to all followings, and busy with all the
customers.
Email Marketing:
Email marketing campaigns permit all the firms to stay affiliated with potentiality and
consumers, sending them custom-made news report or offers related to ancient buying history or
trade name engagements.
Social media marketing can be recommended as nowadays many of the people are using social
media accounts so it is very easy for everyone to advertise their commodities in the marketplace.

CONCLUSION
It is concluded from the above report is that Digital marketing is the scheme and procedure that
link advertisement with their gathering across digitised transmission passage. The digital
transmission involves demonstration, investigation, mobile, societal, and visual communication.
Primitively it is called as interactive selling digital permits customers to inter connect with all the
advertisement and transmit back to brands. It is the most almighty method of merchandising in
this extremely competitory economic system. It has opened view of expectation in firms and has
developed marketing schemes over time. Digital marketing is highly crucial in a present day and
era. aid concentration on reference point gathering with a worldwide limit, different conventional
selling, transferring in advanced income with small investing. It is changing-led and can be
observed in a well manner.

RECOMMENDATION
Books and journals
Visser, M., Sikkenga, B. and Berry, M., 2019. Digital Marketing Fundamentals: From Strategy
to ROI. Routledge.
Opresnik, M.O., 2018, July. Effective Social Media Marketing Planning–How to Develop a
Digital Marketing Plan. In International Conference on Social Computing and Social
Media. (pp. 333-341). Springer, Cham.
Chakti, G., 2019. The Book Of Digital Marketing: Buku Pemasaran Digital (Vol. 1). Celebes
Media Perkasa.
Redjeki, F. and Affandi, A., 2021. Utilization of Digital Marketing for MSME Players as Value
Creation for Customers during the COVID-19 Pandemic. International Journal of
Science and Society. 3(1). pp.40-55.
Giunta, C., 2020. Digital marketing platform tools, generation Z, and cultural
considerations. Journal of Marketing Development and Competitiveness, 14(2). pp.63-
75.