Use of Digital Marketing in Communication Strategy

Use of Digital Marketing in
Communication Strategy

Table of Content
 Introduction
 About digital marketing
 Digital marketing strategies that contributes to communication
strategy
 Effectiveness for having utilising social media measures
 Conclusion
 References

Introduction
As digital marketing is generally defines to any online
marketing efforts such as email marketing, pay per click
advertising tools, social media marketing which is used by
companies in order to promote products as well as services
for generating out profits margins. As it is generally
defines to online marketing for promoting out products as
well as services. As this digital marketing plays an
important role in implementing communication strategy
for carrying out business practices effectively by making
profits.

About digital marketing
Digital marketing is defined to a concept of
marketing which deals in utilizing internet as
well as online related digital technologies like
desktop computers, mobile phones as well as
other digital media platform for promoting out
products as well as services. As it is also known
as online marketing that is used by companies in
order to promote their brand for connecting
through their potential customers by