This report by Desklib discusses the campaign objectives, success measurement, campaign plans and the role played by social sites in making it a success. The report focuses on Enterprise Rent-A-Car and their campaigns to make people aware of the services they provide. The report also discusses the importance of digital marketing and how it helps in expanding the business operations. The report concludes with examples of how different entities use technology to enhance their productivity.

Digital Marketing Portfolio and Reflective Summary

Build a practical skills portfolio demonstrating a small, integrated digital marketing communications campaign for Enterprise Cars, including examples of digital communications on various platforms.

Discover how social media contributed to the success of a digital marketing campaign in Desklib's report on Campaign Portfolio and Reflective Summary.

Digital Marketing Communications Campaign Portfolio and Reflective Summary - Desklib

Digital Marketing Communications Campaign Portfolio and Reflective Summary

This paper discusses the campaign objectives, measurement of success, campaign plan, and the role of social media in the success of Enterprise Rent-A-Car. It also reflects on the use of digital tools in modern marketing.

Leadership Management

Contemporary Issues in Marketing: A Case Study of Enterprise Rent-A-Car

This report discusses the digital marketing campaign conducted by Enterprise Rent-A-Car using social media platforms such as Facebook, Instagram, Twitter, YouTube, and their website. The AIDA model is used to analyze customer buying patterns, and the success of the campaign is measured using profitability, customer base, and benchmarking. The report also reflects on the effectiveness of digital tools in increasing customer engagement and the use of pop-up notifications by large organizations such as Marks & Spencer and Tesco.

Marketing

This report is based on an organization named Enterprise Rent-A-Car who is involved in making it's vehicles available to customers on rent. This report includes AIDA model, objectives of campaign, success measurement, plan for campaign along with social media platforms which can be used to make campaign successful.

This report discusses the contemporary issues in digital marketing with the help of AIDA model. It includes the campaign objectives and plan using digital media tools along with STP method for measurement of success of marketing campaign. The report also highlights the importance and application of digital media tools in marketing. The case study is based on Enterprise Rent-A-Car.

Swiss German University

Digital Media and Video Games

Data Science and Big Data

Universitas Pasundan

This report discusses the topic of integrated marketing communication which supports the company to promote their brand and give product and services related information to their audience. It also explains the AIDA model which is divided into four stages like attention, interest, desire, and actions. The report gives reflections which are based on integrated marketing communications strategy.

This report discusses the marketing campaign for Enterprise Cars, including objectives, measurement of success, and communication strategies on Facebook, Instagram, Twitter, YouTube, and the company website.

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Contemporary Issues in Marketing: A Case Study of Enterprise Rent-A-Carlg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Marketing Campaign for Enterprise Cars: Practical Skills Assessment Portfoliolg...

Contemporary Issues in Marketing: A Case Study of Enterprise Rent-A-Car

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Marketing Campaign for Enterprise Cars: Practical Skills Assessment Portfolio