This report discusses the digital marketing campaign of Business Rentals, a car and van hire fleet in the UK, with a focus on communication through various platforms. It includes the AIDA model, campaign objectives, measurement of success, campaign plan, and reflections on the campaign.

A report on Business Rentals' digital marketing campaign, covering communication through different platforms, AIDA model, objectives, success measurement, plan, and reflections.

Digital Marketing Communications Campaign Portfolio and Reflective Summary

This report discusses the contemporary issues in digital marketing with the help of AIDA model. It includes the campaign objectives and plan using digital media tools along with STP method for measurement of success of marketing campaign. The report also highlights the importance and application of digital media tools in marketing. The case study is based on Enterprise Rent-A-Car.

Swiss German University

Marketing

Digital Media and Video Games

Data Science and Big Data

This portfolio covers the importance of digital marketing, AIDA model, campaign objectives, measurement of success, and campaign plan. It also includes insights into the reflection on the campaign. The case study is based on Enterprise cars.

Leadership Management

Professional Development

Digital Marketing Portfolio and Reflective Summary

This portfolio covers the demonstration of the information of digital marketing tools and the application as well importance of the same. It includes AIDA model, campaign objectives, measurement of success, campaign plan, and communication strategies.

This report discusses the digital marketing campaign conducted by Enterprise Rent-A-Car using social media platforms such as Facebook, Instagram, Twitter, YouTube, and their website. The AIDA model is used to analyze customer buying patterns, and the success of the campaign is measured using profitability, customer base, and benchmarking. The report also reflects on the effectiveness of digital tools in increasing customer engagement and the use of pop-up notifications by large organizations such as Marks & Spencer and Tesco.

This report is about a digital marketing campaign conducted by Enterprise Rent-A-Car using social media platforms. It includes the AIDA model, campaign objectives, measurement of success, campaign plan, and reflections on the campaign. The report aims to understand the thinking pattern of customers and how to create a positive image in their minds. The campaign objectives are to increase sales, create brand value, and introduce new services. The success of the campaign is measured by benchmarking and social media insights. The campaign plan includes using Facebook, Instagram, Twitter, YouTube, and the company website. Reflections on the campaign suggest that social media marketing is an effective tool for promoting products and services.

This report discusses the practical skills portfolio which demonstrate the small integrated digital marketing communication campaign in order to promote the product and service of Enterprise Cars. It covers analysis about the understanding of promotional mix and also with the availability of digital communication channels which include social media. The report also covers discussion about the digital communication along with examples with deeper understanding of digital marketing tools with support of Enterprise Cars.

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summarylg...

Contemporary Issues in Marketing: Enterprise Cars Case Studylg...

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Digital Marketing Communications Campaign Portfolio and Reflective Summary

Contemporary Issues in Marketing: Enterprise Cars Case Study