Use of Digital Marketing in a Specific Communications Strategy

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Added on 2023/06/14

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AI Summary

This presentation discusses the concept of digital marketing and its role in a specific communications strategy. It covers the digital marketing strategy, digital communication strategy, promotional and marketing mix, advantages and disadvantages of digital marketing, and examples of Nike and Shopify. The effectiveness of the examples is also ranked based on social media measures.

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Use of Digital Marketing in a Specific Communications Strategy

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