Digital Marketing Strategies: Examples, Communication Strategy, and Marketing Mix

Digital Marketing

Table of Content
 Introduction
 What is Digital marketing strategies?
 Digital communication strategy
 Review the digital marketing examples
 Contribution towards the communication strategy
 Promotional and marketing mix
 Rank the examples
 Conclusion
 References

Introduction
Digital marketing depicts the effective advertisement of brand in terms of communicating
and connecting with number of individuals with the help of internet and other ways of online
methods of communication. Usually, it undertakes several channels such as e-mail, social
media, internet based advertising and so on through other marketing channels. Digital
marketing is useful in every business and organisation in terms of promoting their products
and services for consciousness of their brand. Effective advertising is essential regarding the
functions in organisation.

What is Digital Marketing strategy?
• A digital marketing is undertaken as the set of planned activities
that are carry forward effectively in terms of achieving the clear
business objectives.
• It leads to undertake the consistent steps which are taken at the
right time considering the most suitable steps through online
platforms in terms of maximizing the sales and boosting the
effective relationship with the target customers.

Digital Marketing

Table of Content
 Introduction
 Digital marketing strategy
 Digital communication strategy
 Examples of reviewing digital marketing
 Two brands have been taken for reviewing digital marketing
 Promotional mix
 Effectiveness and rank the examples in order of effectiveness
and utilizing the social media measures
 Conclusion
 References

Introduction
In the contemporary period in addition worldwide
economy cyberspace partakes providing several occasions
to the corporate. The rapidity and luxury of digital
broadcasting transmission statistics universally. The digital
marketing contains the practice of knowledge which
assistances the association in numerous conducts. The term
digital marketing mention to the collaborating and
computable publicity of the produce or facility aimed at
attainment the audiences to clients and creation retaining
of them by exploitation digital knowhows.

Digital marketing strategy
The digital marketing strategy defines the use of online
channels to achieve the goals and objectives with the series
of action of organization. The digital channels are in the
form of paid, earned or owned media. The online marketing
strategy is build with the help of action plan of digital
marketing and success is initiate. In the view of the customer
behavior and marketplace activities the channel of digital
marketing strategy is informed to researcher regarding the
product or service (Chevtaeva, E. and Denizci-Guillet, B.,
2021).