Use of Digital Marketing in a Specific Communications Strategy

Structurer of
Use Of Digital Marketing In A Specific
Communications Strategy
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Contents-As2
1. Introduction
2. Review the digital marketing examples .
3. Explain using literature how they contribute to the communications strategy for the respective
organisations, as part of the promotional aspect of the marketing mix.
a. example 1
b. example 2
c. promotional and marketing mix
4. Effectiveness and rank the examples in order of effectiveness, utilising the social media measures
5. Conclusions
6. References

INTRODUCTION AND DM
• This Assessment focuses on digital marketing and how it may be applied in a particular
communications plan. Digital media and social media marketing are usually seen as the
most appropriate and modern kind of marketing, and also the most effective means of
communicating with the desired audience.
• Digital communication refers to the method of interacting with others using internet
platforms. This includes establishing social media campaigns, sending e - newsletters,
displaying banner adverts, and creating local advertising articles. Businesses could use
digital communication to extend their reach, deliver personalized messaging, and build
genuine interactions with their target customers.
• I would explain this with the support of different situations such as reaching out to
consumers via e-mail and interacting with social media to actively communicate with
consumers on a large scale.
• Digital marketing is described as the promotion of businesses through the utilization of the
internet and other forms of digital communication to engage with prospective clients. This
includes not only email, social networking sites, and web-based marketing, but also textual
and audiovisual interactions as a marketing channel.

WHAT IS DIGITAL MARKETING
STRATEGY?
• A digital marketing strategy is a set of planned actions performed online
in order to attain certain corporate goals. In layman's terms, it means
engaging in continual initiatives at the right time using the most relevant
internet channels in order to increase money and develop relationships
with consumers. It enables companies to have a better knowledge of
their market share. It is all very common to overestimate the possibilities
of digital services in the absence of a well-defined plan. Moreover, it is
possible that they will possess a complete understanding of the online
marketplace's characteristics, such as consumer habits, rivals, and
customer demographics.