Concept of Digital Marketing | Report

Running head: DIGITAL MARKETING
DIGITAL MARKETING
Name of the Student
Name of the University
Author Note

Introduction:
The major objective of the assessment is to focus on evaluating the digital marketing
technologies that will help in reaching to maximum consumers. The digital marketing is having
the ability to encompass all of the efforts of marketing which utilize an electronic device or
Internet. The selected organization for carrying out the assessment is Amazon. Amazon is an
online ecommerce website that focuses on providing online services towards the customer from
different parts of the world. At present, the Amazon is a titan of logistics, e-commerce, hardware,
and payments, media and data storage. The target audience of Amazon are mainly the people
who are interested in shopping. The range of products available in Amazon, suggest that the they
target consumers from all the ages from young to old. However, Amazon really not aimed at the
type of customer as they provides products for their customers from all walks of life and interest.
The traditional marketing could exist in printing ads, physical marketing or communication via
mobile phone. On the other side, the digital marketing is having the ability to occur online or
electronically. It means a huge number of endless possibilities are there for the brands and
organisations including Video, Facebook, Instagram, Twitter, Use of websites, Banner
advertisements, Email marketing, Pay-per-click advertising, Augmented or Virtual reality, Facial
recognition marketing and Search engine optimization. The digital marketing strategy that is
selected for the purpose of evaluating the business performance of Amazon is the use of websites
(Patrutiu-Baltes 2016). The main competitors of Amazon are Walmart, Costco Wholesale,
Target, and Alphabet. In order to gain popularity the Amazon organization needs to use proper
websites that will increase the overall productivity. Website plays a huge role in the online
ecommerce business. Thus it is important to evaluate the factors properly.

Analysis of the current tool- Website use:
Amazon currently uses several digital marketing strategies for increasing the customer
base. However uses of websites are considered to be most crucial for the organization. The
organization Amazon has gained huge customer base with the use of website. The main reason
behind using website digital marketing technique is to provide better user experience, enhances
the advertisement process and also ensures that consistent branding is offered towards the
customers (Chaffey et al., 2019). The key factors that are responsible for having an effective web
design is the use of proper graphics, reliability and platform independency. With the use of
website it becomes easy to manage the overall performance.
The digital marketing is also having so many strategies and options that are associated
with it. The organisations can experiment and can get with a variations of marketing tactics on
their budget. The advantages that are offered with the website digital management technique are
that it allows the users to access the data efficiently. The main reason behind using website is
that it helps in reaching wide number of customer’s within short time period. This also ensures
that 24*7 supports is offered towards the customers (Kingsnorth 2019). The websites can be
considered to be more reliable and flexible as compared to other form of digital marketing
techniques. It can ensures that an easy way of accessing the data is offered towards the new
customers. Website helps in reaching maximum number of customers and ensures that everyone
is offered with proper support. The main reason behind designing a website for Amazon is that it
ensures that the products and service related data are easily accessible by the users. The data are
made available online for twenty four hours. The important most advantage of the digital
marketing is the easy tracking feature, global reach, and needs comparatively less investment as
compared to other techniques. Websites are considered as the best online store for managing the
products. With the use of this technique it is expected that the overall performance will improve.

Amazon has increased the business functions widely and this leads to enhanced infrastructure
solutions. Amazon website attracts wide customer base and also globalized widely. Amazon
offers a wide flexibility towards the sellers and ensures that every feature is successfully
displayed over the website so that it can attract maximum customers (Zhu and Gao 2019).
Amazon currently works for providing best services towards the customer with the use of proper
websites. The digital marketing technique that is selected for the purpose of improving the
business performance of the organization Amazon is use of website (Yang 2019).
Digital market techniques are used widely for the purpose of improvising the business
performance. This also ensures that a wide market is operated successfully by the organization.
Most significant advantage of digital marketing is the global reach, easy tracking feature, and
needs comparatively less investment as compared to other techniques. Websites are considered
as the best online store for managing the products. With the use of this technique it is expected
that the overall performance will improve. Amazon has increased the business functions widely
and this leads to enhanced infrastructure solutions. At present it has been observed that with the
use of different digital marketing strategy the Amazon website has gained huge customer base
from different parts of the countries (Sihare 2018). Websites are designed for different
organization for the purpose of attracting the customers. The key objective behind using digital
marketing technique is to improve the overall conversion rates, to increase the revenues, offers
cost effective strategy and performance gets enhanced.
Name of firm Amazon
Name of digital marketing
technology used
Use of websites
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