Effective Implementation of Digital Marketing Strategies for AIRDRI Hand Dryers

This report discusses the importance of digital marketing for AIRDRI Hand Dryers and how they used various strategies to enhance their performance. It highlights the significance of brand awareness and provides recommendations for effective implementation of digital marketing techniques.

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Survey of current practice using industry examples and your own experience of the Simbound
game to illustrate your answer................................................................................................3
Conclusion and a set of recommendations for effective implementation of the digital
marketing element you chose.................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital Marketing means the advertising which is done through different digital channels
such as social media, emails and so on. Through these channels they promote their goods and
services. In today's world most of the consumers search about the products through social media
only. It is important for every business to create brand awareness. It is the new way of
approaching to customers and knowing about how customers behave in comparison to traditional
marketing. It is really an interactive technique. It helps to attract new buyers who buy more and
more often. The only difference between traditional marketing and digital marketing is that
company is marketing their products online. The below analysis is based on AIRDRI. It is the
world leader which deals in hand dryers development (Chaffey, 2019). Their products are
designed and developed for comfort of customers, low energy consumption and ease of service.
They provide quietest and fast hand dryer in the world. The company designed the product such
that if the washrooms are small their products will be a perfect choice. The company also got the
first hand dryer design and manufacturer to design quietest hand dryers in the market and were
performing really well across the world. In the below report it is recommended that company
should use various digital marketing strategies to enhance their performance and to attract more
customers across the world with the help of social media.
MAIN BODY
SEARCH ENGINE OPTIMIZATION
Survey of current practice using industry examples and your own experience of the Simbound
game to illustrate your answer.
Simbound consists with the first product or initial product of the business on which there
is a need to focus on that product cause the base of the company itself depend upon
that ,simulation related with the platform on which company addresses their product or working
is that simbound depicts with online digital marketing subject in a functional way (Kingsnorth,
2019). Today marketing scenario is totally depend upon how a company can expand their
business in terms of reaching the customer and in simbound simulation technique there is a
online digital marketing efforts that is put by any company. in respect of digitalisation and online
marketing , simulation practise is basically a technique which is input into the business to reach

the customer online , here e-marketer also play an important role in putting efforts through
promote website visibility.
Search engine marketing is a structure or process which includes techniques related to
internet marketing that promote website visibility in search engine result page .Some of the
methods include search engine optimization.(SEO), Pay per click its related with whenever a
customer will enter or click on the website to go through the company product , it will directly
contribute to the business ,company make sure about the return on advertising spend , e-marketer
make sure about the return on expense amount through channelising their marketer related with
digital marketing and takes reports on weekly or monthly basis this contribution from the side of
digital agency makes sure about the effective results (Bala, and Verma,2018). Strategies are
made on the basis business requirement especially in the case of company like electronic
department Airdri Ltd is a electronic hand dryer company . Products are designed with a motive
of providing comfort to their customer or user and are known for their reliable low energy
consumption, for their longer use , having a low noise than most of their competitors product and
easy after sale services to the user. So here what company are doing is that they are dealing in
both the channel of distribution offline as well as online so in respect of online marketing several
practises are performed by this company and all the other company who are relates with the
online sector. Strategies are basically depend upon the company structure in case of Airdri they
are world leader in hand dryer industry so to compete with other competitors specific digital
marketing needed by the company through link with the digital marketing Agencies are going to
make a proper plan for how to introduce this company on online platform with digital format for
that process IT professional are including and they will take a suggestion with the company
seniors for any kind of improvisation and if any changes in future will also take in consideration
by them (de Ruyter, Keeling, and Ngo, 2018). They perform lots of digital marketing activities
like by preparing a proper website of the company in which about the product are mention and
update this website according to the company. Some of the methods or practises on which Airdri
works on :
Search Engine Optimization : This process is dealing with search engine in that way is to
effectively improve the quality and quantity of the company website by controlling the
unnecessary traffic on the website and support the customer handling through online
feedback process .they work on targeting the unpaid traffic rather than paid or direct traffic

the main function or work of this optimization process is to make the company on priority
search by customer is that whenever a user want to search about the particular product so it
will show on the top list of search engine on the basis of company requirement and on
paying too the IT department. Its a fundamental part of digital marketing . Search Engine Result Page: It is that page that google and all the other search engine
provides the information regarding any search by an user in respect of their any queries is
that if a user want to search for directly the company Airdri for any queries so the search
engine like google is directly show them proper page of the company and provide the
assistance regarding any query (Goldfarb, and Tucker, 2019). Pay per click: It is a process of marketing through advertisement process ,on the basis of
company advertising ,where advertiser pays a publisher when ad is clicked by any user
the main motive of this marketing is to publish or promote about the company product
and aware the customer or user for just check into it and setting company reach to the
customer easily. Basically here the objective of company is to buy visit the site rather
than any purchase form that site ,just to remind the user for their product .
Digital marketing Simbound game: Its a process of proving the user with unique
experience while searching for the digital marketing strategies .Simbound works on a principle
of making the company more reliable by adopting the technique of digital marketing some of the
strategies which are adopt by any company is basically depends upon the working structure is
that Airdri a hand dryer company will work on digital marketing on smaller scale cause of their
average amount of demand , demand for any product is the main aspect of digital marketing
likewise other company such as Amazon deals in high digital marketing and advertisement
process their search engine optimization are on top of the list cause of their goodwill and
multinational approach ,they are having a large number of customer catering and large
distribution channel (De Pelsmacker, Van Tilburg, and Holthof, 2018).
This game is really works on digital processes and strategies to imply it like Search
engine optimization , cost per click , Return on advertisement spent here company tries to retain
their amount and generate maximum possibility of covering from advertisement ,continuous
changes on advertisement depends upon the customer needs and company approach to the online
marketing .This game is basically defines both internal and external aspect of company regarding
the efforts of digital online marketing in which number of persons are assigned in company to

compete with their peers in order to attain the single gaols and in external factor competitors are
trying to generate more number of chances to reach their customer through advertisement on
several web pages apart from their own by paid traffic conversion .Simbound simulation
generates report on the overall performance of the company as well in respect of the online
marketing experience of customer regarding the particular company (Hanlon, 2019). When
proper optimization support of the search engine and making the product more aware through
digitalization process of online marketing and advertise them into website will definitely leads to
the company growth and reach will be strong by taking feedback of the customer as well for their
improvement and basic changes .
On the basis of social media marketing :
In today's marketing scenario approach and reach to the large customer are the main
motive of any company through particular platform ,offline and online .Offline marketing is
basically not having much scope to cater the customer as they want ,yet they have to depend
upon the customer itself. Digital marketing is social media platform where company tries to
reach to the large number of persons because this platform will definitely going to work for them
by advertise their product through some digital marketing agencies and employees of the
company itself by giving them task for daily basis to post about the company on social media
platform some of the basic social media applications are : Facebook ,Instagram ,
twitter ,Pinterest, you tube etc. these apps are generally used in all over the world and having a
excellent reach support for the company .by an example if Airdri will deals in online marketing
then they have to go with the social media platform as well cause if they want to reach and cover
every segment of the market ,by promoting their product on regular basis by adopting the
technique of advertise on social media platform by generating an id in promoting their company
and pages on Instagram will also help to reach the customers (Deiss, and Henneberry, 2020). in
a sufficient way by highlighting about their product in application ads and so on ,again its a
process of proper planning about what sort of product that a company wants to promote and will
take care of the product brand as well company will go with their USP product like Airdri should
promote their product who is very common to their customer and with those product which they
are going to introduce in the market .
Week 6:-

Digital marketing:- It means to do marketing through paid advertisements that appear on search
engine result pages. The advertisers bid on certain keywords through which various users like
Google, might enter when they look for products or services which gave them an opportunity for
their advertisements to appear and search for queries.
Search engine optimisation:- It refers to the process of doing improvement so that their
visibility gets improved and lead to attract more consumers as well as existing consumers to their
business.
Role of SEO in system-generated results-
Search engine optimisation is very much important as they improve user experience and
through that system generated results also improves as their visibilty of website was increasing.
The role is also for promoting the websites and results can be generated effectively if their
website is being updated. Smooth running of website is also important as all system generated
results are in the form of their websites only so they had to fulfill their role and generate results
according to that.
Role of SEO in campaign decisions and work
on the strategy and decisions-
Search engine optimisation is useful in making campaign decisions as they generate positive
impact on business and through this system generated results also generate positive effect. It
analyses all data from their websites and improve it if necessary. SEO also used the form of
organic rankings through which they found their competition and generated results according to
that. They also used backlink data through which they identified networking opportunities.
Week9 : After implementation of simbound strategy on the basics of Airdri the process is to
determine the sources which is relates in the game formation by analysis the source or platform
this will be the important aspect here the search engine optimization works on the principle of
requirement of the company to develop the criteria to fulfil the requirement which are needed in
the organisation in respect of this game theory here the company are trying to manage the
optimization process with an aim to develop the strategies regarding the upcoming activities
which are going to be implement in next week so as to gain the profits through properly execute
the peoples in this game of simbound 6 people are managing the theory ,the basic elements in

this game are to find out the best course of developing the strategies regarding the outcomes of
this search engine optimization process.
In this I have learned about the different scenario as under this various brand tablest and
PC has sold to different distinct geographic market and with this I have gained adequate
knowledge about search dynamics. In this different behaviour of customers and marketplace is
analysed and along with this realistic overview about marketing engine also get analysed that
assist to promote sustained sales and profit in successful manner. It is the prior basis as with this
search engine and its capabilities both get advanced with perfection as with this ability to present
different offering within competitive marketpalce also get advanced within the stipualted period
of instance. In addition to this suitable budget is also assigned to each round as with this creation
of marketing plan, marketing assest, keeping of deadline and analysis of result is percieved with
perfection.

Conclusion and a set of recommendations for effective implementation of the digital marketing
element you chose.
CONCLUSION
In this report there are various actions a company implements for effective performance
through the use of digital marketing. It is considered as the best way to increase profits for the
company and attracting new buyers. When a company uses social media marketing they make
sure that all the elements which they are considering whether its advertising to enhance their
performance or they are using some sort of blogs or emails and so on should be best suitable way
for their company. For effective implementation every company just focus on one thing that is
to attract new customers and increase profits. The same strategy was done by AIRDRI and
through this it became a estabilished and developed manufacturer of hand dryers. They make
sure about the customers needs and their preferences. There are different types of customers and
all customer needs are also different so they made hand dryers which were most suitable for
them.
RECOMMENDATIONS
Various actions are implemented by business which are crucial for them and is explained
below: Brand Awareness: This is the most important thing for any company to increase
awareness for their brand to all the audiences across the world. If a business is using
social media for marketing their products then the crucial thing for them is to make
customers aware about their brand (Herhausen, and et. Al 2020). Almost all audiences
are active on social media but they will not focus on the brand if they will be not aware
about the brand. So, for the business also it was very important. So, before starting their
marketing of products through social media they had to plan a proper strategy that how
will they estabilish a good customer base. Target Audience: This is another important factor for the business to whom to target. Not
every customers wants hair dryers but many customers would like to make use of the
product. So, the company had to target those audiences who are in need of those
products. There are many marketing strategies that a business can use for attracting the
audiences. Those customers should be targeted who are in need of those products. So, the
business should do the same, they make a strategy that whom to target, what products

they should design according to the customer base. They should not focus only on one
country as there are many customers across the world so all of them should be targeted. Right social media site: After creating brand awareness and targeting the right audience,
the right social media network should also be used. The main focus should be on which
site they probably use the most. There are many sites like Facebook, you Tube, Twitter
and so on. But not all customers are interested in all sites. So, marketing should be done
on the site which target audience use the most (Kotane, Znotina, and Hushko, 2019) . At
the same time the business should also focus on their competitors strategy that where they
are promoting their products. If they are using Facebook but the audiences are more
interested in usin You tube then they should do marketing through You tube. Plan the type of content: Customers always gets attracted to the content or information a
business provides on the site. Before promoting any product a good quality content
should be provided. Content should be according to the target audience. So, the company
should also focus on planning the proper content that can attract the customer. Set up your accounts properly: Before providing the content, a business should set up
their account properly in context with their logo, proper colours which being used and so
on. The account should always be set up according to the interest of consumers. The
profile should be fully completed so as the company is producing Hair dryers so
attractive images should also be uploaded. Offer vouchers or coupons: This can be a great strategy for marketing the products
through social media and boost the sales. Not all customers can afford to pay high priced
products especially during this covid period. Mnay customers purchase the products
online because businesses offers discounts (Vieira, and et. Al 2019). So, the company
can use this oppprtunity very well by offering vouchers or some sort of coupons to attract
large audience.
 Promote free shipping: This is another opportunity for business to involve into free
shipping. When customers purchase anything they love if they get a benefit of discounts
or free shipping. So, business can provide free shipping services to customers.
REFERENCES
Books And Journals

Bala, M. and Verma, D., 2018. A critical review of digital marketing. M. Bala, D. Verma (2018).
A Critical Review of Digital Marketing. International Journal of Management, IT &
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Buchanan, L., and et. Al 2018. The effects of digital marketing of unhealthy commodities on
young people: a systematic review. Nutrients, 10(2), p.148.
Chaffey, D., 2019. Digital marketing. Pearson UK.
De Pelsmacker, P., Van Tilburg, S. and Holthof, C., 2018. Digital marketing strategies, online
reviews and hotel performance. International Journal of Hospitality Management, 72,
pp.47-55.
de Ruyter, K., Keeling, D.I. and Ngo, L.V., 2018. When nothing is what it seems: A digital
marketing research agenda. Australasian Marketing Journal (AMJ), 26(3), pp.199-203.
Deiss, R. and Henneberry, R., 2020. Digital marketing for dummies. John Wiley & Sons.
Goldfarb, A. and Tucker, C., 2019. Digital marketing. In Handbook of the Economics of
Marketing (Vol. 1, pp. 259-290). North-Holland.
Hanlon, A., 2019. Digital marketing: strategic planning & integration. SAGE Publications
Limited.
Herhausen, D., and et. al 2020. The digital marketing capabilities gap. Industrial Marketing
Management, 90, pp.276-290.
Kingsnorth, S., 2019. Digital marketing strategy: an integrated approach to online marketing.
Kogan Page Publishers.
Kotane, I., Znotina, D. and Hushko, S., 2019. Assessment of trends in the application of digital
marketing. Scientific Journal of Polonia University, 33(2), pp.28-35.
Vieira, V.A., and et. al 2019. In pursuit of an effective B2B digital marketing strategy in an
emerging market. Journal of the Academy of Marketing Science, 47(6), pp.1085-1108.