Simbound Game Report

Simbound Game
Report

Table of Contents
INTRODUCTION .....................................................................................................................3
Digital Marketing and its Techniques........................................................................................3
Current market practices of digital marketing techniques by industry examples..................3
Simbound...................................................................................................................................6
Experience of Simbound.......................................................................................................6
CONCLUSION .......................................................................................................................10
REFERENCES.........................................................................................................................11
Books and Journals..............................................................................................................11

INTRODUCTION
Simbound is a competition between the digital marketing techniques in which a team of
various individuals create a website. Digital marketing provide attention of large population
and contain various techniques to be followed in order to reach maximum population.
Simbound gives an opportunity to develop games and play them online. Simbound provide
chance to the teachers of the marketing students to give them a chance to practice different
digital market skills and techniques and get highest scores in range of metrics which includes
click-through rate (CTR), return on advertising spend (ROAS), conversions, impressions and
profits. Simbound also provides for reviews on student's results and behaviour that can be
verified by teachers. The simulation of Simbound for digital marketing provides quick as well
as easy ways to study websites and gain profits from them. Being an online program the
market is accessed with wider gap and reaches the large market with very less efforts. This
report contains the simbound game of teams in which a name is allotted to the team which is
yellow team with the objective to sell tablets pc and accessories in the target market of US
and UK on behave of an organisation. It discusses about techniques and strategies used to win
this game and focus on the challenges and hurdles face to complete this game. The website
management email marketing and search engine marketing techniques are used in this game.
Digital Marketing and its Techniques
Current market practices of digital marketing techniques by industry examples
Digital marketing which is also known as E-marketing is a form of marketing with the help of
electronic devices. Just like traditional marketing management has its own tools digital
marketing also have various tools such as websites, search engines, e-mails, mobile devices,
social media, etc. But still it is different from traditional marketing management in many
ways. . Earlier, when digital marketing was not inaugurated, traditional marketing was on
trend. While they use traditional media like magazines, newspapers, radio which influenced
most of people(BHARDWAJ, 2019) . Whereas, digital marketing uses digital media such as
Social media, YouTube, Websites, etc. The techniques of digital marketing in this simbound
game are search engine marketing, website management and email marketing. In E-mail
marketing the commercial mails are sent to the potential customers or group of people
through broadcast list which request business or solicit sales. In search engine marketing is a
technique of marketing to increased visibility of a website in search engine result pages and it
is also known as cost per click or paid click. In website management provide number of

services combined together and provide all the work related to website and take responsibility
to manage whole website.
Digital outlet in Bloomsbury London deals in electronic items like tablets, Pc, phones,
etc. and adopt to hire digital marketer for marketing their products(Dragomir and Andronie,
2017). They use search engine marketing, email marketing as well as website management.
The techniques of digital marketing opted by digital marketer can be of various types. Search
engine marketing is used to promote products of digital outlet in which whenever users enter
their query, the result page shows the pages founds in that context with a rank decided on the
basis of relevance. Digital marketer knows the way to rank any page on search engine
increasing rank of page by using appropriate keyword which can be ascertain by a proper
research on behaviour of terms used by users. Students learn and can experience the proper
ways to use an appropriate keyword for successful search engine marketing. In the search
engine marketing the most essential concept learned was the concept of CPC that is cost per
click. In this idea of cost per click, the marketer research on the websites which are frequently
opened by the customers for example social media, popular shopping sites, etc. and hire them
to give advertisement on their website(Harvey, 2018). The payment for the same is provided
on click basis. A rate is decided earlier and when visitors visit the website through their link
then the payment is made according to number of visitors click on the link on the given
website. All this is need to be managed in a very efficient manner in order to get a proper
budget of the marketing. As seen on various websites there are small links on the corner