Effective Implementation of Digital Marketing Strategies for AIRDRI Hand Dryers

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Survey of current practice using industry examples and your own experience of the Simbound
game to illustrate your answer................................................................................................3
Conclusion and a set of recommendations for effective implementation of the digital
marketing element you chose.................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital Marketing means the advertising which is done through different digital channels
such as social media, emails and so on. Through these channels they promote their goods and
services. In today's world most of the consumers search about the products through social media
only. It is important for every business to create brand awareness. It is the new way of
approaching to customers and knowing about how customers behave in comparison to traditional
marketing. It is really an interactive technique. It helps to attract new buyers who buy more and
more often. The only difference between traditional marketing and digital marketing is that
company is marketing their products online. The below analysis is based on AIRDRI. It is the
world leader which deals in hand dryers development (Chaffey, 2019). Their products are
designed and developed for comfort of customers, low energy consumption and ease of service.
They provide quietest and fast hand dryer in the world. The company designed the product such
that if the washrooms are small their products will be a perfect choice. The company also got the
first hand dryer design and manufacturer to design quietest hand dryers in the market and were
performing really well across the world. In the below report it is recommended that company
should use various digital marketing strategies to enhance their performance and to attract more
customers across the world with the help of social media.
MAIN BODY
SEARCH ENGINE OPTIMIZATION
Survey of current practice using industry examples and your own experience of the Simbound
game to illustrate your answer.
Simbound consists with the first product or initial product of the business on which there
is a need to focus on that product cause the base of the company itself depend upon
that ,simulation related with the platform on which company addresses their product or working
is that simbound depicts with online digital marketing subject in a functional way (Kingsnorth,
2019). Today marketing scenario is totally depend upon how a company can expand their
business in terms of reaching the customer and in simbound simulation technique there is a
online digital marketing efforts that is put by any company. in respect of digitalisation and online
marketing , simulation practise is basically a technique which is input into the business to reach

the customer online , here e-marketer also play an important role in putting efforts through
promote website visibility.
Search engine marketing is a structure or process which includes techniques related to
internet marketing that promote website visibility in search engine result page .Some of the
methods include search engine optimization.(SEO), Pay per click its related with whenever a
customer will enter or click on the website to go through the company product , it will directly
contribute to the business ,company make sure about the return on advertising spend , e-marketer
make sure about the return on expense amount through channelising their marketer related with
digital marketing and takes reports on weekly or monthly basis this contribution from the side of
digital agency makes sure about the effective results (Bala, and Verma,2018). Strategies are
made on the basis business requirement especially in the case of company like electronic
department Airdri Ltd is a electronic hand dryer company . Products are designed with a motive
of providing comfort to their customer or user and are known for their reliable low energy
consumption, for their longer use , having a low noise than most of their competitors product and
easy after sale services to the user. So here what company are doing is that they are dealing in
both the channel of distribution offline as well as online so in respect of online marketing several
practises are performed by this company and all the other company who are relates with the
online sector. Strategies are basically depend upon the company structure in case of Airdri they
are world leader in hand dryer industry so to compete with other competitors specific digital
marketing needed by the company through link with the digital marketing Agencies are going to
make a proper plan for how to introduce this company on online platform with digital format for
that process IT professional are including and they will take a suggestion with the company
seniors for any kind of improvisation and if any changes in future will also take in consideration
by them (de Ruyter, Keeling, and Ngo, 2018). They perform lots of digital marketing activities
like by preparing a proper website of the company in which about the product are mention and
update this website according to the company. Some of the methods or practises on which Airdri
works on :
Search Engine Optimization : This process is dealing with search engine in that way is to
effectively improve the quality and quantity of the company website by controlling the
unnecessary traffic on the website and support the customer handling through online
feedback process .they work on targeting the unpaid traffic rather than paid or direct traffic