Differences Between Traditional and Digital Marketing with Examples from Amazon Prime Video

DIGITAL MARKETING

Table of Contents
INTRODUCTION.....................................................................................................................................3
MAIN BODY.............................................................................................................................................3
Outlining differences between traditional and digital marketing with examples from Amazon prime
video........................................................................................................................................................3
Explaining consumer touch points and Omni-channel nature of customer journey of Amazon prime
Video subscribers....................................................................................................................................4
Explaining how Amazon Prime Video utilize analysis of data generated through digital marketing
activities..................................................................................................................................................5
Explaining how analysis of data enable marketer to map this journey to enhance firm performance and
improve consumer experience.................................................................................................................5
CONCLUSION..........................................................................................................................................6
REFERENCES..........................................................................................................................................7

INTRODUCTION
Digital marketing is defined as act of selling and promoting goods & services by using
online advertising strategies and tools such as social media, email, and search marketing. The
current assignment will be based on Amazon, which falls under category of leading technology
organizations in the world. The study will explain differences between digital and traditional
marketing, with example from Amazon Prime video. It will define customer touch points and
omni-channel nature of consumer journey of amazon prime video subscribers. Furthermore, the
report will justify how organization use analysis of data generated through digital marketing
activities and will also clarify how data analysis make marketer able to map customer journey to
enhance subscribers experience and organizational performance.
MAIN BODY
Outlining differences between traditional and digital marketing with examples from Amazon
prime video
Differences basis Traditional marketing Digital marketing
Definition It refers to any kind of
advertising that is not
conducted via online
(Kayumovich and
Annamuradovn 2020). From
radio to newspaper, this
approach of marketing
contributes to reach target
consumers.
While, digital marketing
described as activity of
promoting ventures and
products by using online
sources (Herhausen and
et.al., 2020). It is quite
different form traditional
marketing process and
activities.
Methods It includes, print media, direct
mail, outdoor promotional
like billboards.
On the other hand, digital
marketing includes online
advertising, video streaming
services, search engines,
websites and social media.
Benefits Traditional marketing is cost
effective method, because of
Besides of this, digital
marketing is one of the best