Differences between traditional and digital marketing

DIGITAL MARKETING
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Differences between traditional and digital marketing................................................................3
• Explains customers touch points and the omni-channel nature of the customer journey of
Amazon Prime Video subscribers................................................................................................4
• Use the analysis of data generated through digital marketing activities, ·................................4
• Explain how analysis of data enables marketers to map this journey to improve company
performance and improve the customer experience....................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7
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INTRODUCTION
Digital marketing refer to the process of promoting of product and services in market by
digital platform. Amazon prime video is second most used platform by the audience in market.
The report will explain the difference of digital and traditional marketing in the report. The
report will also explain the omni-channel and the strategies made by the organization (Chaffey
and Ellis-Chadwick, 2019).
MAIN BODY
Differences between traditional and digital marketing
TRADITIONAL MARKETING DIGITAL MARKETING
the promotion of the product and services are
done by the television, banners, telephones,
door to door etc. they are the traditional form
of marketing of product and services.
The promotion of the product and services are
done on the digital platform in digital
marketing. It includes the SEO, SEM, PPC etc.
It is not cost effective as the tradition charge
much cost in the marketing of product and
services on wider concept.
Digital marketing is one of the most coast
effective way of promoting the process.
It is efficient and fast for brands. Amazon is
one of the example which have utilized the
amazon prime video and become one of the
favourite for the people.
It is not good for brand building as the time is
changed and fast. People are more preference
to the digital and fast process.
It is efficient and a great source for the brand
building in market.
It is difficult to measure. It is easy to analyse the marketing by the tools.
Traditional Marketing includes..
T. V.advertisement
Radio.
Banner Ads..
Broadcast.
Digital Marketing includes..
Search engine optimization (SEO)
Pay-per-click advertising (PPC)
Web design.
Content marketing.
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