Digital Marketing Landscape: A Case Study of Amazon Prime Video

Digital Marketing The
Digital Landscapes-
Amazon Prime Video -
LSBM200_AS1r
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Table of Contents
Introduction......................................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK...............................................................................................................................................3
Difference between traditional and digital marketing by taking example of Amazon video
subscribers..............................................................................................................................3
Discuss customer touchpoints & the Omni channel nature of customer journey...................4
Discuss how Amazon prime video utilized data generated from digital marketing activity..5
Explain how data analysis assist marketers to improve company performance & customer
experience...............................................................................................................................5
CONCUSION..................................................................................................................................6
REFERENCES................................................................................................................................7
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Introduction
Main objective of this report is to better understand the concept of digital marketing
landscape and how digital technology will affect the buying behaviour of customers. Digital
landscape is a collection of websites, various social networking sites, and different type of
mobile devices such as iPhones, smartphones etc. other than this videos are also included in
digital landscape (Amazeen, 2020). All these tools help an organisation in buying and selling of
goods and service to customers. This report is based on the digital landscape- Amazon prime
videos. With the introduction of Netflix the demand of video is increased. With the help of it
Amazon is able to create a new market which also change the behaviour and way of view TV
shows and other general content. While in 2017 Amazon prime videos will get the second
position in the video industry. This report includes various difference between traditional and
digital market. Other than this it includes customers touch points and the efficient utilization of
data which is generated through digital marketing activities. This report include various points
related to improving company performance and customer experience.
MAIN BODY
TASK
Difference between traditional and digital marketing by taking example of Amazon video
subscribers.
Basis Traditional marketing Digital marketing
Meaning It refers to a common type of
marketing which require a sustainable
type and budget for achieving a
desired result. In other words
traditional marketing is a type of
marketing which is not online
(Clement and et. al. 2018).
It refers to a component of
marketing which utilize internet &
online based digital technology
such as laptop, desktop, mobile
phones etc. for promoting products
and services.
Cost effective It is not a cost effective tool of
marketing used by an organisation.
Digital marketing is provide cost
benefit to company.
Brand building Traditional marketing tool is not that It is very effective and efficient
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