Digital Marketing: Understanding Traditional vs. Digital Marketing and Mapping Customer Journey on Facebook

Digital marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Understanding traditional and digital marketing....................................................................1
Evaluating customers touchpoints and omni-channel nature of customers journey..............2
Understanding how analysis of data enables a marketer to map customer's journey to improve
its performance and customers experience.............................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Digital marketing refers to the promotion of products and services to potential customers
by utilizing the internet and other various digital communication platforms. In the modern-day
digital marketing is important for a businesses due to its low cost and high reachability of
customers through various digital communication channels. For the following report Facebook
has been taken in to consideration. The Facebook company offers services of social interaction
with friends and families along with assistance to third-party businesses to sell their products and
services to its customers. The following report will cover the comparison and significances of
traditional and digital marketing by using the 4P's of marketing. Moreover, it will examine
customers touchpoints and the omni-channels of marketing along with how analysis of data
enables marketers to map the journey of their customers in context to the Facebook company.
MAIN BODY
Understanding traditional and digital marketing.
It is crucial for a business to perform marketing in an optimal manner in order to ensure
large number of customers are influenced. Various businesses utilize tradition and digital
marketing methods in order to effectively reach their targeted audience (Ki and et. al., 2020). The
traditional and digital marketing are elaborated below along with their comparison by applying
4P's of marketing:
Tradition marketing:
Tradition marketing refers to an offline form of promoting products and services to
customers. Companies use marketing channels such as print , broadcast, telemarketing in order to
reach a broader customer base. It helps a company to connect with the local customer base and
establish credibility in the market.
Digital marketing:
This form of marketing refers to advertising and promoting products and services through
digital channels such as search engines, website and social media platforms (Kotler, P., 2020).
This form of marking is crucial in modern time as it enables a business to promote their business
in an effective manner to a large customers base in minimal amount of times.
Given below is the comparison on tradition and digital marketing by utilizing 4P's of
marketing.
1