Difference between Traditional and Digital Marketing

DIGITAL MARKETING

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Difference between Traditional and Digital marketing...............................................................3
Customer touch-points in customer journey................................................................................4
Analysis of Data from digital marketing activities......................................................................5
CONCLUSION................................................................................................................................5
REFERENCES..................................................................................................................................

INTRODUCTION
Digital marketing is form of marketing of company products and services through
electronics devices. It is component of marketing that utilizes technologies that are online based
such as smart phones, computers, internet and various other digital media platforms to promote
company products and services. Netflix is subscription based online movie rental service
provider which was being founded in year 1997, based out of USA. It is one of the business to
see potential of emerging technologies where according to recent data it has around 150 million
user which constitutes of 37% of internet users. Importance of this marketing is it helps in
reaching large target audience which saves lot of time and money. Present report will brief on
difference between traditional and digital marketing, will give brief on customer touch points and
analysis of data from Digital marketing activities.
MAIN BODY
Difference between Traditional and Digital marketing
Traditional marketing refers to marketing which does not constitutes any online element. It
includes promoting company product and services through tangible means such as magazines,
newspapers, print ads, and various other means. It also includes promoting commercials of
business on TV or radio, brochures, posters and by other means. Anything other than digital or
online means to promote brand value is termed as traditional marketing (Todor, 2016). This
approach to marketing is oldest in nature and marketers lean on same as it convey message easily
which is required to be conveyed whereas
Digital marketing is marketing through online means which is through paid social media
ads, various advertisement means on social media platform, email marketing and through various
other online platforms. It has become widely popular due to various changes in society such as
Technological, cultural etc. (Herhausen, 2020). It has changed and evolved way how company
such as Netflix market its subscription service to large target audiences and which help company
to grow at constant pace. Netflix constantly adopts to promote its services on online platforms
such as Facebook, Instagram, Twitter and other to win in marketplace by satisfying its customer
through attractive means. Company adopts to various digital marketing tools to make its
marketing mix approach more flexible in nature which includes