Digital Marketing: Traditional Vs Digital, Omni channel customer journey and touch points, Data analysis from activities related to digital marketing

DIGITAL MARKETING

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Traditional Vs digital...................................................................................................................3
Omni channel customer journey and touch points......................................................................4
Data analysis from activities related to digital marketing...........................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Consumption of online digital technologies or internet is all a part of digital marketing
which is used for the promotions of services and products in business. Netflix was founded by
Marc Randolph and Reed Hastings which is currently having more than 193 million subscribers
and was founded in 1997. The company is not getting affected due to the issues of the global
imbalance at all. The report is going to consist of traditional and modern methods which the
organization is using to be able to give out their services and products to the customers. Data
analysis and Omni channels are going to make the organization have higher understanding of the
customers according to which the organization will be able to make their further decisions and
planning can be done.
MAIN BODY
Traditional Vs digital
 Price
There are a lot of plans which Netflix is providing to the customers and free trails is a very
good method which Netflix is using to be able to promote their services in the market. The plans
of the organization vary from $7 to $12 which is way cheaper than the DVD’s which the
customers used to rent because for that they were paid according to per hour or days. There is a
good period membership as well as extra privileges to the premium uses of the organization are
provided with.
 Promotions
It is very important for the organization to make sure that the customers of the organization
are aware of the services and products which Netflix is providing them. There are free trails
which are being provided by the company which is going to attract a lot of customers and large
banners as well which original movies and episodes which are launching on Netflix are putting
out (Khwaja, Mahmood and Zaman, 2020).
 Product