Snapdeal: An Indian E-Commerce Company

Marketing
Digital Marketing
Student’s name
8/10/2019

Digital marketing 1
Introduction
Snap deal is an Indian e-commerce company, which is based in Delhi, India. The mainly deal in
800 plus diverse categories from all over region, national and international brands and retailers
and the reach of 6000 towns and cities all across the country. It has a huge customer’s base,
which mainly sells all things of the customers, needs online just as amazon. However, when we
talk about amazon and snap deal these two are different while offering its services. Amazon is
the world largest company, which is the most famous company for its offerings (Chauhan, 2015).
Current offerings, positioning and target audience
Market segmentation of the snap deal company, which mainly highlights about the identified
desirable market segment in which, demographics aspects teens and young adult are grouped
together into one segment. Moreover, college students or people who have recently started
earning are also targeted in this aspect. Geographically aspect highlights about the Indian urban
class. Moreover, people in upper class are also targeted. Some of the various strategies, which
snap deal follows, are the social media, online advertisements word of mouth marketing and
people who do more of online shopping are also targeted at the large base. Other than this, snap
deal is also targeting the small and medium enterprise to display their products and services for
greater visibility.
In terms of positioning, snap deal is currently positioned as the bets advertising and the
discounted platforms, not only these they aims at delivering the right products to its customers
before finally delivery to them. After repositioning its marketing strategies it was seen that snap
deal is able to grow at the fast pace and increasing their customers base at large. But when we
talk about Amazon, it is totally different in terms of snap deal. Hence,. They are applying more
of digital marketing strategies in comparative to the snap deal, by tapping all the requirements,
which a customer’s wants, and delivering it with the perfect delivery systems (Chalotra, &
Midha, 2017).
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