Marketing Mix, Communication Mix and Social Media Channels as Brand Strategy

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Table of Contents
INTRODUCTION ..........................................................................................................................3
PART 1............................................................................................................................................3
1) What is marketing mix along with its examples.....................................................................3
2.)Define key elements of communication mix and its examples..............................................4
PART 2............................................................................................................................................6
3.) Define how social media channels are used as type of brand or communication strategy....6
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Marketing is very important tool that produce goods and services to its consumers. It
consists modern as well as traditional form(Bismo and Putra, 2019). Digital marketing is also
known as online advertising, it refers to promoting company brands through online modem that
helps to connect directly to potential audience. It involves web based advertisement, emails,
multimedia message etc. This report considers concept of marketing mix, basic factor of
communication mix and discuss that how various social media channels can use as brand part.
PART 1
1) What is marketing mix along with its examples.
It refers to an elements which involves everything who can be apart of this, it may
directly or indirectly. For define this is clearly following are P's that is uses:
 Product: It determine an item an services of a company that can deliver to its clients. It is
use to satisfy demands of consumers that helps in further to increase their number of
purchases. In a marketer position, for making a successful business it make sure that
fulfil needs and desires of potential audience. And a good marketer focus on maintain a
good product life cycle, by this customer can meet with items at every stage and in a
very appropriate manner. For instance: an Apple company was the first who introduced
touchscreen smartphones in market. But organisation was stopped to deliver sales format
in year 2018. But at that time they think to sold billionth IOS device. After that it can
launched this device with 2 billionth sales.
 Price: It refers to a monetary term that are willing to pay by consumer with exchange of
items whatever they actually want(Gummesson, 2017). It comprise competitor price,
supply cost, discounted products. Price may be enhance according to appearance and
quality of items. But low price along with quality products wants to try by by each of
consumer. This can influence demands. For example: Apple company set a price of
products according to its feature and quality. They use premium and freemium pricing
strategy. In premium, it offer items on high price which is more expensive and help to
maximise profit margins and the other one strategy can involve free and premium both in
a single, like some products are free but clients want to add more feature after that
product delivers on expensive cost.