Digital Marketing: Email Marketing and Simbound

Digital
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
Email Marketing..............................................................................................................................2
Techniques used by E-mail marketing........................................................................................3
MAIN BODY..................................................................................................................................4
Self-Evaluation of Simbound......................................................................................................4
CONLUSION..................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
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INTRODUCTION
Digital marketing is the process by which an organization performs its business function
through means of digital sources. It is considered to be one of the most important components
that is to be used an organization in promoting its business through internet which makes online
based digital business to be activated. Scope of this marketing is wider in nature as it helps in
enhancing business and various mediums related to it. Nature is dynamic as it deal with various
aspects of business. This helps a business to sell its product and services through online portals.
In this file email marketing and the an self reflection is done over Simbound. Simbound this is
an gaming organization which makes games developed and also involved within promoting
game through email marketing. In this file email marketing and various aspects related to it has
been covered.
MAIN BODY
Email Marketing
The Email Marketing is a technique in the marketing is done through sending emails. It is
the digital marketing tool which helps in developing relation with the consumers and prospects
by sending mails. It is the cost effective digital tool used by the company to market its brand.
The benefits of using the email marketing is as follows; Personalisation and customisation: The email marketing offers the great advantage by
personalising and customising the messages they send to prospects. This benefit is not
offered by any other digital marketing tools. This is helpful for Simbound in
personalised messages, the prospects feel nice as they are being addressed by their
identity.
 Ease in measuring the conversions: It offers the added benefit to track the conversions.
The ease in using the analytics provides the detailed summary for measurement. This is
helpful for Simbound as it makes aklteration done easily by tracking the results which
cannot be done by traditional media tools of marketing.
 Instant impact: With use of the email marketing the impacts can be seen instantly. The
instant sale messages so send can be checked originally within the sale period. This is
most convenient technique for checking the conversion. As Simbound send the its sale
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