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Digital Marketing LSBM200 Introduction Introduction

   

Added on  2021-02-02

11 Pages3760 Words431 Views
Digital MarketingLSBM200

Table of ContentsIntroduction................................................................................................................................3Survey of current practice using industry examples and your own experience of theSimbound game to illustrate your answer..................................................................................3Recommendation........................................................................................................................9Conclusion..................................................................................................................................9Reference..................................................................................................................................10

Introduction Digital marketing deals with the process of using the various digital technologies used on theinternet for carrying out the marketing procedure by a business organization or firm. Theproduct value of a product of certain be transfer using the various digital marketing channelsthat can create or accelerate the business operation of the business organization. The newrevolution that is seen in the way of marketing and branding techniques that are used by thebusiness organization is because of the use of various marketing techniques such as digitalmarketing. People are now accustomed with online shopping instead of visiting the marketand getting knowledge about the product because of the new revolution that is caused due tothe evolution of digital marketing. The evolution of digital marketing and the use of thevarious digital marketing tool has changed the marketing plan and implementation procedure.There is a large category of digital marketing some of them are are email marketing, socialmedia marketing, search engine optimization, influencer marketing, data-driven marketing, e-book marketing, content marketing, and campaign marketing. The importance and the varioustype of e-mail marketing will be talking about in this report. The effectiveness of emailmarketing will be checked based on the simulation that will help to get a better idea of thecontent of digital marketing. The marketers carry out the Simbound software, which mainlyin the game form, is used to check the ways digital marketing. At the end of the report, theexperience of the Simbound game is discussed and the recommendations on email marketingare given that might help the business organization in future campaigns. Survey of current practice using industry examples and your own experience of theSimbound game to illustrate your answer.Digital marketing is done for carrying out the marketing process that will help in informingthe targeted group of customers through the electronic or the digital platform. The landscapeof email marketing as a campaign for digital marketing is widespread and vast.1 From astudy, it is seen that the information about the local areas mostly searched on Google or theonline platforms. Digital marketing has helped the customers to get access to the goods andthe services in their comfort zone without stepping out of their homes. Digital marketingprovides a clear idea and information that a particular business organization or a brand istrying to sell. The various platform of digital marketing is mobile phone apps, email1Kingsnorth, S., 2019.Digital marketing strategy: an integrated approach to online marketing. Kogan PagePublishers.

marketing, search engine marketing, social media marketing, and search engineoptimization.2 On the contrary, traditional marketing refers to the marketing methods that aredone in the early stage of launching new products or starting a new business in a newbusiness market. The marketing campaign that is used in the traditional form isadvertisement, television, newspaper, pamphlets, and billboards. The process of working indigital marketing and traditional marketing are different from each other.3 The traditionalmarketing involves constant communication with the customers that they can reach the newoffers and the promotion to the customers. On the other hand, digital marketing requires nocommunication with the customers as all the processes of branding and marketing are donethrough online Media. In digital marketing, there is control over time as the businessorganization can easily update the new offers discount and various promotional activities. Onthe contrary, the traditional process takes a longer time as updating of the product in the localnewspaper or television is a time-consuming process. Digital marketing is also cost-effectivein nature, as it requires no cost in sending emails to the targeted group of customers. On theother hand, traditional marketing is costly, as the tradition marketing camping such asadvertisement, television, newspaper, and pamphlets requires a huge cost. Email marketing is taken into consideration as an element of digital marketing for this report.The process of marketing the goods and services to the targeted customers that are done toincrease the sale of the business organization by using email is called email marketing. Thesocial media, blogs, and websites are the division of marketing that are incorporated in emailmarketing. The email marketing helps in easier and simple mode of communicating with thecustomers by the business organization. Email marketing is the top digital media platformthat helps in gaining new customers and retention of the old and existing customers. In theglobal world and with the advancement in science and technologies, people are easier to useemails and internet services to connect with the customers in the process of marketing theproducts. The awareness of the brand among the customers, creating a sense of visibility,acquisition of new customers and retention of the old ones can be easily done using the emailmarketing by the business organization or different brands across the globe. 4There are manytypes of email campaigns can be used by the business organization to achieve the results ofthe goals and the objectives. The three major types of email marketing are discussed here:2Rohm, A.J., Stefl, M. and Saint Clair, J., 2019. Time for a marketing curriculum overhaul: Developing adigital-first approach.Journal of Marketing Education,41(1), pp.47-59.3Kartajaya, H., Kotler, P. and Hooi, D.H., 2019. Marketing 4.0: Moving From Traditional To Digital.WorldScientific Book Chapters, pp.99-123.4Conceição, A. and Gama, J., 2019, October. Main Factors Driving the Open Rate of Email MarketingCampaigns. InInternational Conference on Discovery Science(pp. 145-154). Springer, Cham.

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