Digital Marketing: Online vs Traditional Marketing

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Difference between online and traditional marketing.................................................................3
Customer touch points and journey.............................................................................................4
Analysis of data that is generated through digital marketing activities......................................5
Analysis of data to improve company performance and customer experience...........................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Digital marketing can be defined as the process which involves advertising as well as
branding of the products of an organization through internet. The advertising industry across the
world has grown considerably over the years with the introduction of social media, websites, m-
commerce as well as search engine optimization (Chaffey, 2019). Organization chosen for this
report is Netflix, which is an American technology company. It is headquartered in California
and was founded by Reed Hastings and Marc Randolph. The report includes an explanation
about the differentiation between online as well as traditional marketing. Besides this, there is
also an explanation about the customer touch points and analysis of data that is generated
through digital marketing activities.
MAIN BODY
Difference between online and traditional marketing
Marketing is an important function within an organisation as it helps in generating
awareness about it as well as its products in the market. Marketing mix can be defined as a set of
objectives or actions that an organization uses in order to promote its products to the customers
and thus, achieve organizational objectives. The same is described below in context of Netflix.
Marketing Mix Traditional Marketing Digital Marketing
Product It can be defined as any type of
marketing that is not done
through online channels. This
can include print, broadcast,
phone as well as outdoor
marketing techniques such as
billboards. This helps in
attracting a greater number of
customers.
Netflix uses digital marketing
in order to promote itself as
well as the services that are
offered by it (Chaffey, Smith,
and Smith, 2013). The digital
marketing strategy of Netflix
is to make efficient use of
various social media platforms
to generate awareness among
people.
Price Traditional marketing involves
an increased level of cost as
On the other hand, digital
marketing is comparatively