TIMG 5002 Technology Innovation Management

Running head: DIGITAL MARKETING
Digital marketing
Name of student
Name of University
Author note

1
DIGITAL MARKETING
Table of Contents
Plan to execute a social media campaign........................................................................................3
Lessons learned from the literature review......................................................................................4
Narratives used as content for the campaigns..................................................................................4
Logical link between planning and probable outcomes expected...................................................5
Progress towards the achievement of growth objectives.................................................................6
References........................................................................................................................................6

2
DIGITAL MARKETING
Plan to execute a social media campaign
The social media campaign facilitates the digital marketing efficiency, which can be
beneficial for attracting a large customer base and improve the business functioning through
better services delivery and higher level of consumer satisfaction. The analysis of the market
place consisting mainly of the female individuals is considered to determine their needs and
preferences and main an overview of the market conditions to perform accordingly and remain
competitive within the business environment. The main objectives of the organization named I-
FACE within the cosmetics industry are to enhance the brand name, image, create brand
awareness along with increased customer attraction and retention rate and reduced costs
associated with the acquisition of clients, The objectives are fragmented into digital goals for
increasing the sales revenue through management of a company website, from where all the
clients can access those properly (Gensler et al. 2013). The major key performance indicators are
increased in the size of orders and using the perfect digital channels such as social media
campaigns that serve as the best digital marketing platform.
The stakeholders are to be engaged while working on the venture and obtain proper
feedbacks at regular intervals to facilitate any changes and improvements to the digital marketing
campaign. The social media platforms such as Facebook, Instagram and Twitter are effective and
here I-FACE has prioritized on Facebook to draw in clients at large and spread products and
services’ related information among the clients (Stephen 2016). The social media campaign can
be considered as effective sales funnel that has the potential to find the right clients, provide
them with guidance with the use of Complexion Analysis System and enhance the sales exposure
by making the products description and benefits available on the social networking website.