Difference between traditional and digital marketing

Digital Marketing

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1.Difference between traditional and digital marketing..................................................................3
2. Customers touch points and the Omni channel nature of the customer journey of Netflix
subscribers.......................................................................................................................................4
3. Use of analysis of data generated through digital marketing activities by Netflix......................5
4. Analysis of data enables marketers to map the journey to improve Netflix performance and
improve customer experience..........................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Digital marketing refers to the use of internet and digital platforms to reach customers and
advertising through these channels. Netflix is a subscription based online movie rental service
which was founded in 1997 by Reed Hastings. Its primary business is its subscription-based
streaming service which offers online streaming of a library of films and televisions series
including those produced in-house. In the report further light will be put upon the difference
between traditional and digital marketing, customer touch points and Omni channel nature of
customer journey, use of analysed data etc.
MAIN BODY
1.Difference between traditional and digital marketing
basis Traditional marketing Digital marketing
Target audience Through traditional marketing
local audience can be targeted.
Through digital marketing
Netflix targets the global
audience.
Marketing cost Traditional marketing is
expensive because of printing,
tv and radio ads
It is less costly than traditional
marketing as everything is
done online with the use of
websites
Marketing analysis In this type of marketing the
company has to wait for
weeks and months to get the
results (Todor, 2016).
In this type of marketing
which is done through Netflix,
quick results are obtained
therefore easier to get real
time marketing results.
Communication It involves one-way
communication.
It involves two-way
communication.
Documentation This method of marketing
provides hard copy of the
products/services description
which can be read again.
It provides the description in
the softcopy over the website
and Netflix also provide paper
free documentation.
3