Digital Marketing: Techniques, Tools, and Strategies for Simbound Marketing Simulation

Digital Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
Overview..........................................................................................................................................3
What is the technique, why is it used and what are the advantages of using it...........................3
How does the technique work......................................................................................................4
Marketing strategy with the Markstrat Marketing Simulation....................................................6
Recommendation.........................................................................................................................7
CONCLUSION................................................................................................................................8
REFRENCES...................................................................................................................................9
Books and Journal............................................................................................................................9

INTRODUCTION
Digital marketing is also known as online marketing. Digital marketing is the kind of
process that can be said as promotion of brands in order to connect and interact with more
consumers by using and adapting internet and many other kinds of digital communication. There
are different kind of digital communication channels that include social media, web based
advertising, emails, messages and many more. Apart from this, there are different kind of tool
and techniques that are used by the company in order to adapt the technology and improve the
brand image and efficiency of the process and company. The tool and techniques include in
digital marketing is content marketing, search engine marketing, social media marketing, mobile
marketing and many more. As this report is based on Simbound digital marketing simulation
game. This game is digital marketing simulation in that their team members competes with their
subordinates in the marketing competition in order to obtain highest scores by considering range
and variety of metrics (Červený, 2018). This report is going to explain about the Simbound
simulation game and the strategies which are used by the business in context of digital
marketing. Apart from this, this report also going to evaluate the tool and techniques that used by
the individual in the Simbound digital marketing simulation game. Is Simbound digital
marketing simulation game provide different kind of opportunities to the individual so that they
can become more capable to brings more opportunities for their career and overcome the
negative factors. Apart from this it also helps them to find a new ways to learn about the new
technologies by using different kind of marketing tools and techniques. This report going to
analyze that how the individual is using different kind of tools and techniques and what are the
benefits of using it
Overview
What is the technique, why is it used and what are the advantages of using it
Simbound is the very first commercial simulation game to approach the topic of internet
advertising in such a practical way. Prospective e-marketers could use proper game to learn and
practise a variety of digital marketing abilities, such as decision making, cost/benefit assessment,
budget management, audience targeting, and so more. A simulation is a time-based