DIGITAL MARKETING

Digital Marketing

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Survey about current practice of social media marketing in retail industry:...............................1
Application of social media promotions on automotive industry:...............................................2
Appliance of social media as digital advertising technique in FMCG sector:............................3
Utilization of social media promotional techniques in Fashion industry:...................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Digital marketing, also known as Internet marketing is a component that uses digital
technologies or platforms for promoting product or services of company. It is completely new
endeavour that suggests new way or method of approaching customers. Digital marketing
includes utilization of search engine optimization, social media marketing, email marketing,
content marketing, website marketing, pay per click advertising, and video marketing. In
addition to it, this type of marketing also includes SMS messaging and affiliate marketing. This
form of marketing enhances global reach as it is scoped worldwide. Also, it costs less as
compared to traditional marketing and even enables properly planned digital marketing
campaign. It contains trackable or measurable results and offers personalization opportunities to
marketers. Application of digital marketing has improved rate of conversions because customers
are just few click away from shopping, hence, process of conversion became immediate and
convenient. On the other hand, high training and skill requirement, increasing competition,
emerging complaints and feedback and privacy or security issues are some limitations attached
to it (Coman, Popica, and Rezeanu, 2019).
This report is based on application of social media marketing in various industries, such as,
automotive, retail, hospitality, IT, and fast-moving consumer goods industry. Along with my
experience about researching and analysing the same.
MAIN BODY
Survey about current practice of social media marketing in retail industry:
Social media marketing can be explained as a technique or tool of marketing with digital
technology at social media platforms, which are, Facebook, YouTube, LinkedIn, Instagram,
Pinterest, Snapchat, Twitter and various others. Retail industry encompasses selling of consumer
goods through multiple distribution channels and satisfying their demands with the intention of
earning profit. While considering appliance of social media in retain industry sector. It can be
stated that this sector gains most from marketing on social media. It is encouraging and evolving
retail sector by linkage of social media promotions with one tap shopping. As consumer goods in
retail industry are not too high in cost as compared to some other industries such as, automotive
and information technology (Gkarane, and et.al., 2019. It ensures quick conversion of employees
through promotions of social media. With transforming digital technologies, uses of social media
1