Practical Digital Marketing: Use Of Digital Marketing In A Specific Communications Strategy

This presentation discusses the various digital marketing strategies like SEO, PPC, content marketing, social media marketing, affiliate marketing, marketing automation, email marketing, and online PR. It explains how these strategies can be used in a specific communications strategy. The presentation includes the names and IDs of the group members. The subject is Practical Digital Marketing, course code is BMP3006, and the college is Regent College London.

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London
Digital Marketing- The term digital marketing is explained as a set of planned actions and activities
which is performed online to achieve the specific business goals and objectives. In simple terms, Digital
marketing refers to perform constant actions at the right time through use of appropriate online channel. The
primary purpose of digital marketing is to enhance revenue and also to improve to generate better
relationship with the stakeholders by use of digital tools and mediums. Further, Digital marketing
communication tools also essential for organization and it undertake different factors including the display
advertisement, pay-per click advertising, search engine optimization, etc. In the present scenario, digital
marketing will help to generate more interest of audience in organizations through transfer all essential
information in an appropriate and quick manner.

SEARCH ENGINE OPTIMIZATION (SEO)
SEO- Search Engine Optimization is the full form of SEO and
it is defined as a process of planning, inducing and outlining the
steps which is designed for improving the search engine
rankings. In simple terms, SEO is a tool that helps organisation
for follow and implement the techniques which is used for
generating more effective and systematic traffic on the company
website. From the perspective of communication, SEO consider
to use the information that is essential for customer to manage
the work in a proper manner. The most important element of
SEO is to assemble the website content in an unique manner
especially, to demonstrate information which is essential for
customer. Moreover, this also helps customer for easily identify
about the products which is required by them to fulfil their needs
and wants.

PAY PER CLICK (PPC)
PPC- The pay per click model stand as a internet marketing model and according to this an advertiser pay the amount or fee for
each click which is displayed. This is essential for PPC model to identify the way which is related with purchase of buying visit on
the company website. In the present scenario, search engine advertising is one of the most simple and popular form of PPC. This is
important for PPC to use the PPC ability model because this helps to read the data and then make essential adjustments related with
advertisement. Business use the PPC model as this helps to measure the efficiency of the organisation related with changes. In the
context of field advertising all the selected information is rich and helps marketers for completion of task according to the decided
level of data. In context of communication, PPC model helps to reach towards potential customers that fits with company budget.

CONTENT MARKETING
Content Marketing- The term content marketing is more
effective and this is used for formulating, distributing and
sharing the content in a proper manner and this help management
for engage the audience, formulation of lead and improve the
branding or goodwill of organisation. From the perspective of
strategic approach marketing helps to serve with content
marketing. From the perspective of communication, content
marketing works as the strategic approach and this supports
management to perform work with create and distribute the
relevant and valuable factors to attract and retain the individuals
for completion of work in a proper manner through creating the
profitable action that are more appropriate for organisation. To
drive the profitable action management consider to induce
activities which match with marketing strategy.

SOCIAL MEDIA MARKETING
Social Media Marketing- With the rise of social media there are different factors related with strategic communication exists
and it helps to manage traditional factors. This helps for enhance the direct mail perspective to manage work according to the
constant feedback that helps for make right opinions related with social media network. Marketers use the social media for enhance
the traditional efforts and it help to formulate relationship which is used to make the communication strategies and also develop
corporate reputation to manage task with substantial interest for manage work with the management scholars. Moreover, social
media marketing is a one way of communication and also, this is a uncontrolled platform which impacts on organisation reputation
due to one sided communication.

AFFILIATE MARKETING
Affiliate Marketing- involve the earning as well as
commission which is earned by promoting the product and
service that is performed or made by the advertiser or retailer.
This work as one of the monetization model in which an affiliate
partner is rewarded for generating the specific results. In easy
terms, affiliate marketing identified as an online tactic of sale
which helps the product owner for enhance their sales through
allowing the others for target same audience. The main role of an
affiliate is to earn commission through recommend the products
in market. From the standpoint of communication this is
understand individuals invest more time to identify the
communication tool such as e-mail or any other mass
communication tool to reach towards customers for a longer
period of time. Moreover, respective organisation use affiliate
marketing to generate positive relations with stakeholders.

MARKETING AUTOMATION
MA- Marketing automation is used by the sales and marketing department of the respective organisation with the motive of
maximising the revenue and efficiency through utilising the online methods of managing marketing campaign and sales activities.
From the perspective of automation management used effective method to deal with repetitive task. Along with workforce feel free
to overcome from higher-order problems by reducing human error from the project. From the perspective of communication this is
identified by management that automation techniques update the queries in system on constant basis. This leads organisation for
solve the problems in an easy manner. On the other side, with increase the ability of marketing communication better and more
results are qualified with automated system.

EMAIL MARKETING
E-Mail Marketing strategy is identified as the set of
procedures which is used by marketers for identifying the
methods of accomplish selected or desired company goals or
objectives. E-mail advertising work as an appropriate plan of
action which provide business direct communication channel
with the potential prospect and this results it helps management
for better and effective brand promotion. In the current scenario,
E-mail marketing is a most effective tool for enhance the sales,
improve brand loyalty and to deliver important information. This
is one of the effective direct marketing methods which is used at
a large level for target the individuals. The current regulations
consider that email marketing is used as a communication
channel because this is one of the professional approach to
perform work in a proper manner.

ONLINE PR
ONLINE PR- The online digital PR and this is used for manage task in an appropriate manner and it helps for outreach the
bloggers and it helps in completion of task with motive of coverage the decided task with use of effective work techniques. One of
the most important role of online PR strategy is to enhance the awareness of the organisation brand with using the online methods.
The main use of online PR is to offer the opportunity related with business by targeting a broader audience and this is used to reach
with the offline methods. From the perspective of digital perspective online PR is used by the business for enhance online presence
of organisation and this also aids management to gain updated and quality related information. Organisation authorities utilise the
online PR system for feature and target organisation website for improve organisation ranking and visibility in an easy manner.

SUMMARY
With understand of the above presentation, this is concluded that digital marketing is identified as one of
the most important tool for existing business to perform their business in an international market.
According to the stand point of communication digital tools and strategy support management to generate
two way interaction. The main motive of an accurate digital marketing is to improve the communication
so both individual and company generate better transparent policy for complete organisational work in an
accurate manner. Along with this digital communication tools such as pay per click, social media
marketing, content marketing, etc. to manage and control all task with transfer all essential information in
a quick manner.

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