Practical Digital Marketing: Use Of Digital Marketing In A Specific Communications Strategy

Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID

DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
 Search Engine Optimization (SEO)
 Pay Per Click (PPC)
 Content Marketing
 Social Media Marketing
 Affiliate Marketing
 Marketing Automation
 Email Marketing
 Online PR

BMP3006 Practical Digital Marketing
Assessment 2 - Presentation
Regent College London
Digital Marketing- Digital marketing is also known as online
marketing and this is used for promotion of the brands for connect with
potential prospects with motive of converting them into leads. Internet
and other forms of digital communication such as social media, e-mail,
web-based advertisement, etc. perform an important role and this helps
the management for completion of all work according to decided
marketing channel. Moreover, the marketing campaign involve digital
communication and it consists of digital factors that helps to manage
work with decided prospective factors. From the perspective of different
organizations this is understand digital marketing helps to reach towards
all those areas which make better process for marketing the organization
online leads which provide high value to consumers in completion of
work according to the current market related tracks.

SEARCH ENGINE OPTIMIZATION (SEO)
SEO- The process of getting traffic with the use of free, editorial, organic and natural results which is
based on the search engine. SEO (Search engine optimization) is identified as one of the most
important tool which is used for target the individuals with implement various kinds of search. Like,
Image search, local search, video search, etc. are adopted by the management and this helps in
completion of work with set of two-way interaction channel by providing easy search factors.
Moreover, news search engine also helps for make long term results by offering the appropriate
technical support to the individuals. This helps for complete the work in a proper manner to manage
task with proper coordination.