Digital Marketing Strategies for Nike: A Case Study

Business Management

Table of Contents
Introduction.......................................................................................................................2
MAINBODY......................................................................................................................2
Campaign objectives.................................................................................................................2
Measurement of success............................................................................................................2
Campaign plan..........................................................................................................................3
Campaign reflection..................................................................................................................4
Critically evaluate the importance and essentials application for the digital marketing tools in
the today marketing?................................................................................................................4
Proof that how the effective and the efficient is the integrated digital marketing tools and
how do you have chosen at persuading the response?...............................................................5
Conclusion........................................................................................................................6
References.........................................................................................................................7

Introduction
The marketing communications can be explained by where the messages and the
media use for communication with the higher set target markets. Whereas marketing
communication can be explained by how the companies convey their messages and sell the
products indirectly or directly. the marketing mix uses different tools and distinctive methods
for achieving the desired results(Gbadamosi., 2019) .The marketing mix technique is used for
proper and systematic communication. In the report, the shoe company has taken and the
organization which has been taken into the consideration is the Nike and it will be briefed on
how the organisation used the digital methods and the ways to sell its products to the
consumers and the action plan which was taken.
MAINBODY
Campaign objectives
The Campaign objectives were very simple for the organisation Nike as their ultimate
goal which they want to accomplish is the increase customer retention as well as the sales of
the e-commerce moreover their main aim is to accomplish the huge community involvement.
Whereas they want to achieve high sales by using the different sort of strategies and
promoting the consumer to come is highly important for the Nike to maintain and sustain the
brand the position in the economy(Pallathadka., 2022).Nike's major focus was on the fashion and
coming with the different trends.
Measurement of success
The organisation Nike has its ways of measuring the success and goals in their
company as they have created a significant index in which they judge the sustained
performance in the factories in a very consistent and structural way. there is the
manufacturing index which there is the inclusion of the sustainability metrics which will
assist in the proper performance of the contract factories(Gesualdi., 2019).The organisation has
also come up with the other index which integrates the performance in which the scores are
given for the quality, cost and for how long the sustainability is there. as Nike's vision and
mission are for having a green, lean and high equitable sustainability supply chain in the
business relationship so all of these are included in the manufacturing index.