Digital Marketing Strategies for Nike: A Case Study

This report discusses the digital marketing strategies used by Nike to increase customer retention and sales. It covers the campaign objectives, measurement of success, campaign plan, and reflection. The report also evaluates the importance of digital marketing tools in today's market and how they can be effectively integrated for maximum impact.

Business Management

Table of Contents
Introduction.......................................................................................................................2
MAINBODY......................................................................................................................2
Campaign objectives...................................................................................................................2
Measurement of success..............................................................................................................2
Campaign plan............................................................................................................................3
Campaign reflection....................................................................................................................4
Critically evaluate the importance and essentials application for the digital marketing tools in
the today marketing?..................................................................................................................4
Proof that how the effective and the efficient is the integrated digital marketing tools and
how do you have chosen at persuading the response?................................................................5
Conclusion........................................................................................................................6
References.........................................................................................................................7

Introduction
The marketing communications can be explained by where the messages and the
media use for communication with the higher set target markets. Whereas marketing
communication can be explained by how the companies convey their messages and sell the
products indirectly or directly. the marketing mix uses different tools and distinctive methods
for achieving the desired results(Gbadamosi., 2019) .The marketing mix technique is used for
proper and systematic communication. In the report, the shoe company has taken and the
organization which has been taken into the consideration is the Nike and it will be briefed on
how the organisation used the digital methods and the ways to sell its products to the
consumers and the action plan which was taken.
MAINBODY
Campaign objectives
The Campaign objectives were very simple for the organisation Nike as their ultimate
goal which they want to accomplish is the increase customer retention as well as the sales of
the e-commerce moreover their main aim is to accomplish the huge community involvement.
Whereas they want to achieve high sales by using the different sort of strategies and
promoting the consumer to come is highly important for the Nike to maintain and sustain the
brand the position in the economy(Pallathadka., 2022).Nike's major focus was on the fashion and
coming with the different trends.
Measurement of success
The organisation Nike has its ways of measuring the success and goals in their
company as they have created a significant index in which they judge the sustained
performance in the factories in a very consistent and structural way. there is the
manufacturing index which there is the inclusion of the sustainability metrics which will
assist in the proper performance of the contract factories(Gesualdi., 2019).The organisation has
also come up with the other index which integrates the performance in which the scores are
given for the quality, cost and for how long the sustainability is there. as Nike's vision and
mission are for having a green, lean and high equitable sustainability supply chain in the
business relationship so all of these are included in the manufacturing index.

Campaign plan
The campaign plan has included a promotional mix as it will strengthen the
organization's abilities and capabilities and will give a strong sense of protection to the
business to frame the strong sense of competition.
Product mix: this component of the marketing mix has the inclusion and encompasses the
organizational outputs and this has a particular target. These all the things are considered the
product mix(Engelseth., 2018)as Nike grows the significant amends in the product mix. whereas
Nike has incorporated the technologies into their product lines with regards to the product
line for enhancing and improving the effectiveness and efficiency level.
Distribution or place: in this element the marketing mix has the venues in which the
company products are sold and distributed in various venues. Nike is included in retail, they
have their online store, and Niketown retail outlets. As the organization sell things very
strategically and by the action plan. The organisation sell their things online and the outlets
are also there as the company owns the outlet which also accesses the business and the
market information which gives the high assistance in corporate strategic management.
Pricing strategies: In this element, the marketing has the high inclusion of the price which
helps in maximising the profits and sales. With the regards of the worthiness the organisation
can take the distinctive strategies, thinks about purchaser discernment regarding the worth of
its items. While keeping and knowing the worth of the items the advertisement and the cost
that will be paid by the buyers. Whereas the business utilisation and the strategy which
involves the higher value and the profit and big endorsement by the known and the familiar
people as well as the also came with the premium marking.
There is an AIDA model which will brief about the structure and helps the organization to
grow as Aida stands for the attention, interest, desire and action. As this model is known for
the advertising and marketing groups. the main objective of this model is for making the
market awareness and the steps which will be taken to make the decision related to the
market. moreover, it helps in creating the action plan for every specific stage and making
awareness about it. all the attention, interest, desire and action are included in the plan and
which is used by the organization and the Nike can be benefit from this model and the
promotion can be done on the various platforms and the websites.
Communication 1: Facebook
The organization Nike can use Facebook to promote their products through ads as the
organisation is a highly loved brand all over the world and has a significant amount of

followers which catches its attention. And it is a growing brand for sports shoes. whereas the
ads of Nike are super sleek and elegant without any sort of distraction which catches the eye
of thousands of people. Facebook helps the organization a considerable amount of profits
from the sales. the ads usually Nike follow and keeps in the mind are the simplicity,
headlines, relevancy and the call to action buttons which sells the experience of the products.
Communication 2: Instagram
Instagram has become the most used app these days by users as half of the population uses
Instagram. As the organization. Ike has shown a high rate of growth in terms of followers
than Facebook. as Nike has a huge fan following across the globe and it stands for the 16th
most followed account. the action plan Nike usually follows is the amazing content which
grabs the attention of the users. As well there is a significant amount of action which is
undertaken. However, Instagram builds a solid community.
Communication 3: Twitter
Nike can use Twitter to address the issues of the consumers and reply to their tweets.
This platform can be used for managing tweets and interacting with the audience.
Communication 4: YouTube
On YouTube, the organisation has a considerable amount of subscribers and they analyse and
examine the significant period. In this, the organization can make the videos and content on
different subjects and grow the larger audiences the action plan can be taken.
Communication 5: Website
Through this, Nike can tell about themselves and make the people aware of their brand and
vision as well as the mission they follow.
Campaign reflection
Critically evaluate the importance and essentials application for the digital
marketing tools in the today marketing?
In today's online and digital marketing is highly important for growing. In the
pandemic the things has changed a lot and many activities have came as well as with security
reasons the thousands of the organisation has picked the safe platform to grow. Subsequently,
you can take orders for your item or administration from everywhere in the world. Brand
Awareness On the off chance that a client has no consciousness of your image, he can't
transform. To handle this, brand permeability is critical. With pay-per-click and different
sorts of paid advancements, you can truly draw in clients to your private company. We
suggest this Facebook and Instagram Ads online course to see some more. Building a
Customer Base. The difficulties for large organizations are somewhat unique. They need to

hold existing business and spotlight brand notoriety, client maintenance and the development
of the business. Brand Image. A laid out organization's picture is everything(Marinov.,
2018).The right mission methodologies can represent the deciding moment in an
organization's image picture. Through advanced promotion, powerful missions can be
planned and the degree of fixing any errors quickly is there. Expansion in ROI, Organizations
can build their income with computerized media by putting resources into promotions and
along these lines, expanding transformations. The interest in computerized media is a lot
lesser than in customary media and the profits are likewise higher. Holding Loyal Customers
The fundamental objective of advanced advertising for enormous organizations separated
from expanding their business is guaranteeing that their client base is faithful and fulfilled.
These are reasons to the point of showing that the significance of computerized showcasing
for organizations is urgent and consequently, you should consider taking on it for your
business. A shrewd and arrangement based choice is to go for computerized promoting
corporate preparation.
Proof that how the effective and the efficient is the integrated digital marketing
tools and how do you have chosen at persuading the response?
Integrated marketing communication can be explained and defined as the majorly used way
for organising and the strategies and action plan which has been used . the major focal point
is the influence , perusing the induvial in order to trust and have faith. to a particular crowd
with a designated reason for changing discernments or potentially conduct. Coordinated
promoting correspondence whereas the showcasing the specific and particular movement and
highly dependent on the focus more reliable and conveying the messages by using the
distinctive tools .
Portable Marketing
It has the inclusion of a speaking and conversation with the clients and matching the
versatility . moreover this is the least expensive way of advancing the conventional method.
Online Entertainment Marketing
This is the most remarkable medium in which the advancement of the brand and the business
which can be through the virtual entertainment and it is the bare minimal expenses and the
techniques are distinctive and different with the huge focus on the numerous customers and
the consumer. (Ma'aram., 2021).

Advertising
It is more about the connection and dealing with the association. In this the PR is used for
looking at the positive outlook and brining in the positive beam of light.
Conclusion
From the report, it can be summarized that the digital has a significant role to play in
today's world and everything is going at a fast pace so digital marketing has also strengthened
and provided the numerous opportunities to grow. Digital marketing makes things easier and
smoother in comparison to other things. The organisation Nike can use the distinctive
platform the promotion and create their brand image and value in the market as well as in
today's the digital has a strong influence in the market and it does assist in making the career
growth(Pathak., 2021).

References
Gbadamosi, A., 2019. Contemporary issues in marketing: Principles and practice. Sage.
Pallathadka, H. and Pallathadka, L.K., 2022. ROLE OF DIGITAL MARKETING ON
CONSUMER PURCHASE INTENTION. Journal of Contemporary Issues in Business and
Government Vol, 28(2).
Gesualdi, M., 2019. Revisiting the relationship between public relations and marketing:
Encroachment and social media. Public Relations Review, 45(2), pp.372-382.
Engelseth, P. and Jafari, H., 2018. Marketing complex product designs in the contemporary
value chain. International Journal of Value Chain Management, 9(4), pp.311-329.
Marinov, V., Vodenska, M. and Assenova, M. eds., 2018. Traditions and Innovations in
contemporary tourism. Cambridge Scholars Publishing.
Pathak, M.S. and Aggarwal, S., 2021. Gamification in Education industry. Journal of
Contemporary Issues in Business and Government Vol, 27(1).
Ma'aram, A. and Nordin, M.B., 2021. The Moderating Effect of Halal Traceability System on
Halal Food Supply Chain Management and Halal Integrity Assurance Relationship. Journal
of Contemporary Issues in Business and Government Vol, 27(2).