Digital Marketing Strategies for Worldwide Vegan Dairies

DIGITAL MARKETING

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1. Main Advertising Channels.....................................................................................................3
2. Persona Research.....................................................................................................................4
3. Short Term Market Impact Tactics..........................................................................................5
4. Content Plan...........................................................................................................................11
CONCLUSION..............................................................................................................................13
REFERENCES................................................................................................................................1

INTRODUCTION
Digital marketing is defined as the process of promoting brands by using internet and
other digital communication tools in order to connect with the potential customers effectively.
This type of marketing can be helpful for various organizations in order to develop better
products and services by understanding the customer needs in a better way than the traditional
methods of marketing. The current report will be based on Worldwide Vegan Dairies, a popular
brand which provides high quality vegan products and with attractive offers to their customers.
The report will explain the main advertising channels, a persona research, short term market
impact tactics and a content plan.
MAIN BODY
1. Main Advertising Channels
Communication tool used to promote Vegan cheese
The organization may use social media platforms as their communication tool in order to
increase engagement of customers towards the Vegan Cheese. Social media is an effective
platform in today's era which may be used to promote businesses among the target audience
effectively (Bala and Verma, 2018). It may be beneficial for the organization to promote their
Vegan Cheese in the Australian market to a wider audience. Social media is a widely used tool
and is in trend nowadays as everyone spends a lot of time surfing through news feeds and
advertisements for entertainment. Promoting the product on this tool may be beneficial for
Worldwide Vegan Dairies in order create awareness about the product among different types of
audience in the country.
The social media platforms such as Facebook and Twitter are very popular among the
audience and are a major form of entertainment in the current era. They may be effectively used
by the organization in order to see appropriate and fulfilling results. It may help in increasing the
popularity of the new product among the customers. It may be helpful in improving the
engagement of the potential customers towards the brand and the Vegan Cheese. Email
marketing may also be helpful for the organization as it may create an effective image of the
organization and give the opportunity to understand the needs of customers with the help of
valuable feedbacks of customers. It may be a flexible and cost-effective advertising channel for
the company which may be beneficial to reach new customers in a better way (De Pelsmacker,
Van Tilburg and Holthof, 2018). It may help the organization to develop better relations with

them with the help of frequent conversations. The tool may be used to target all types of
audience and may be able to connect with more audience effectively. It may be beneficial for the
organization in increasing their market share and adopting effective advertising strategy to
communicate better with the consumers. It may be useful for the company to resolve the doubts
and queries that may arise among the customers.
Reason to choose these communication channels
The organization may choose these channels in order to increase the engagement of
audience towards the new product. By advertising the Vegan Cheese product with the help of
these channels the company may be able to create an effective image of the product among the
potential customers and gain advantage in the market among their competitors. It may be
beneficial for the organization to expand in the Australian market effectively and spreading the
brand name in a better way in the country (de Ruyter, Keeling and Ngo, 2018). The business may
be able to prosper with the help of these communication channels as it may help in spreading
awareness about the healthy food products developed by the organization for the benefit of the
customers. These methods are environment friendly as the advertisement may take place
digitally, it may cause less pollution in the environment. These tools may be beneficial in saving
time of interaction between the company and the audience and may help the organization to get
instant response from the customers.
2. Persona Research
A buyer persona of the audience interested in Vegan Cheese
The Vegan Cheese product may be targeted to the customers who are careful and
responsible towards their health and look for alternatives for reducing consumption of calories in
their diet. The consumers from all ages from youth to the elderly may be targeted as potential
customers, people from urban cities may be preferred as they tend to spend more amount on
healthy food items. The educated people generally understand the importance of healthy
products which are and are interested in frequently purchasing them in order to look fit and
attractive. The buyers who are interested in working out and maintaining their body are ideal
customers for the brand. They may be highly considered as they a frequent buyer of healthy
products such as vegan cheese.
The people with higher income are supposed to be the best customers for the brand due to
the higher price of the product than normal cheese. The consumers of Australia are the potential