Developing a Digital Marketing Strategy for Verdant Leisure

This text appears to be a report on developing a digital marketing strategy for Verdant Leisure. The report includes a situation analysis using SWOT analysis and suggests targeting people between the ages of 21-60 years. Verdant Leisure’s unique selling proposition is identified as outstanding customer service, on-site facilities, and excellent holiday accommodation. The report suggests using a marketing mix strategy focusing on product, price, place, and promotion. Digital and tactical strategies such as content strategy, search engine optimization, social media, mobile-friendly website and application, and personalization are also discussed.