The Digital Landscape- Netflix

The Digital
Landscape- Netflix

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Differences between traditional and digital marketing................................................................3
Customers touch points and the Omni channel nature for journey of customers........................4
Usage of analyze data generated through digital marketing activities.........................................4
How analysis of data helps the marketers in mapping out their journey for improve company
performance and customer experience.........................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Digital Marketing is a form of marketing which uses the online platforms and internet
based technology for promoting the products and services. Through digital marketing an
organization can bring their sites and advertisements more visible to their targeted audiences.
These can be done through activities like SEO’s, traffic monitoring, social media marketing and
etc (Chaffey and Smith, 2017). The concept of Digital Marketing is now get followed by every
organization as it provides many advantages like cost savings, more reach to customers, effective
building up of connection with followers at social media platform and so on. This report discuss
about digital marketing activities of Netflix. Netflix is an American media services which was
founded in the year 1997. It provides the viewers with variety of movies, TV shows,
documentaries and the like to their viewers. This report discusses about the traditional and digital
marketing used by Netflix. The customers touch points and the ways in which the company
analyses the data which is generated through Digital Marketing is also included in report.
MAIN BODY
Differences between traditional and digital marketing
Traditional marketing refers to the type of marketing in does not done at the online
platform. Whereas Digital marketing is the type of marketing in which an organization
performs the marketing by utilizing the online platforms and internet technology (Chester and
Montgomery, 2017). Netflix performed the marketing using both these types in the following
ways:
Basis Traditional Marketing Digital Marketing
Platform of marketing  The Netflix performed
marketing activity by giving a
full page ad in the
newspapers about the shows
and series which they are
streaming upon their media
players.
 The company also gives
sponsorship to various events
like The Alumni Society’s
Catalyst event, Joke fest,
PRS, Mayor Kline’s Fun Fair
event and much more.
 Initially when Netflix
was new in the market
they performed their
marketing activity by
sending the email to
people educating about
the services and
benefits offered by the
Company.
 The other activities in
Digital marketing done
by company include
various campaigns,
posts at social media
platforms, tolls and
questioners, analyzing
the traffic, make the
best use of SEO’s,
displaying various