Digital Marketing Strategy for Nike

Digital Marketing
Strategy

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Digital marketing plan............................................................................................................3
Overview of strategies used in organisation...........................................................................4
SWOT analysis.......................................................................................................................6
Formulation of appropriate objectives....................................................................................6
Develop a realistic digital marketing campaign.....................................................................6
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Digital marketing is a process in which organisation promote their goods and services on
online platform. With the help of digital marketing organisation can easily achieve their target
market and goals. For the effective application of digital marketing in organisation, they can
make the process easy by generating a digital marketing plan. Digital marketing plan is the
document or a roadmap that helps in guiding organisation that how they can apply digital
marketing in market place. It should very effective so that organisation can easily achieve their
target market. The effective digital strategy helps in provide the better message to consumers and
also attract them towards the services and products. There has been the new digital campaign
conducted that helps in enhance the sales of products and services. In this report, Nike Company
is taken into account. It is an American multinational company that engaged in design,
manufacturing and development of apparel, footwear, accessories, equipments and the services.
It was founded in year 1964 by Bill Bower man and Phil Knight. The different online marketing
strategies have been used which assist in attracting consumers and also enhance the profit level.
The new digital marketing campaign has been developed by using steps in marketing campaign
process. Bring the new concept is helpful in attracting customers and also motivate them to buy
the products.
TASK
Digital marketing plan
Digital marketing plan refers to the documents in which there is the proper sharing of the
details in the organisation. It is an online marketing technique in which there are proper buying
and the selling of the goods in the organisation. It helps in achieving the short, medium and the
long term goals in the organisation and is to be prepared in a proper manner. Nike organisation is
American multinational company that engaged in the design, development and also marketing
and selling worldwide of apparel, accessories, services and the footwear. This was established in
year 1964 by the Bill Bowerman and Phil Knight. This is largest supplier of the world of the
apparel and the athletic shoes and main producer of the sports equipment. To manufacturing the
equipment and sportswear, firm mainly operates the retail stores in Niketown name (Rashmi and
Shetty, 2019). The sponsors of Nike company sponsors of several high profile of the sports
teams and athletes around world with high recognised trademark of the Swoosh and “Just Do It”

logo. The main focus of Nike is one quality of products and developing the goods which helps
the Athletes to be perform in a better manner. The quality of Nike as also durability is main part
of strategy to command the high cost of goods. Brand is related with offering the top- notch
goods for the athletes which assist them to be perform in a better and effective manner. Nike firm
has been consistent in message to the customers that they are stress significance of preferences
and requirements. Message to the customer is that it wants to make the better life of people at
something they are passionate regarding it. 89% of the consumer’s shop from the brand that
share value and also 79% Americans feel personal connection with the brand that mainly share
similar values, it is one of the better way to be stand out (Teguh and et. al., 2020). The parents
are truing to instil the values in kinds will be feel comfortable purchasing goods from brand that
mainly share what is necessary to them.
Overview of strategies used in organisation
Nike company applied strategic combination of the personal selling, promotions,
advertising and the sales promotion. Combination allows firm to promote its products and also
strengthens brand image. The campaigns of Nike are more effective as its main focus on
developing the meaningful stores to develop loyal fan base. This company induces emotion in
consumer by the emotional branding. The crafted ads aim to be evoke the specific feelings and
also make products of Nike are meaningful through customers eye (Bu, Parkinson and Thaichon,
2020). On the other hand, social media team knows to capture attention of followers. It uses the
hashtags to develop lifestyle leading fans to have community sense. Tweets are to be short bit
always punchy. Nike company got surge of the 1400% in activities of social media and also
earned the $6 in sales (Swaid, Khanfar and Loudon, 2019). There were the negative reactions
like some of the people are suggesting to be boycott Nike and also products. For an example,
FIFA Women's world cup in year 2019 ad that brand mainly ran after won USA cup. Thus spoke
regarding presence of the women in sport and this team will be better in world regardless of the
gender. World cup mainly turned out to other spectacular event for brand where they are mainly
sponsored the 14 out of the 24 teams. Official sponsor of tournament was Adidas company but
Nike got limelight through being the smart and also use presence on the social media. Nike brand
has collaborated with the hip hop musicians like Pharrell Williams and Kanye West (Križo,
Čarnogurský and Sirotiaková, 2018).
Situational analysis