Digital Marketing Strategy for Uniblue Systems Ltd

Digital marketing strategy
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Situational analysis......................................................................................................................3
PESTLE ANALYSIS -................................................................................................................4
Specification of two digital marketing objectives.......................................................................4
Online segmentation, targeting and promotion strategies............................................................5
Description and justification of digital marketing tactics used....................................................7
Campaign performance, budget and key performance indicators (KPI's).................................12
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
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INTRODUCTION
In such a technological era there is high use of technology and other tools and software in
business operations. It has transformed the overall way of doing business and increasing
efficiency of it. Similarly, now marketing is done with a new concept and idea. Digital marketing
is used in promoting of products and services. It is way of using internet and other social media
to advertise products in effective way (Bala, and Verma, 2018). However, the scope of digital
marketing is wide as it cover other areas such as SMM, e mail, chat box, etc. besides that, it has
provided a new way to attract more people in less time. Moreover, it uses various platforms such
as social media, internet, etc. basically, there are two ways in which digital marketing is done
that is offline and online. Companies is easily able to create awareness of their products and
services in other markets as well. They are able to generate traffic on their website. A digital
marketing plan consists of activities that are to be used in advertising and promotion.
Uniblue systems Ltd is considered to be leading software vendor which is efficient more
level of delivering innovative system which will helpful in the improving the company
performance. The company is being identified as one of most successful one which is
experiencing the more level of impressive growth with having inclusion of products such as
RegistryBooster, SpeedUpMyPC, Driver Scanner and Power Suite (Chester, and Montgomery,
2017). Now, they want to promote robotic products within the market. The products are robots,
machines, etc. For this they require an effective digital marketing plan so that target audience is
attracted.
MAIN BODY
Situational analysis
It is technique that refers to collection of methods that managers uses to analyze the
enterprise capabilities to undertake internal as well external environment to understand entity
capabilities, customers and business environment (Busca and Bertrandias, 2020). Uniblue system
Ltd marketing objective is inclusive of the range of marketing communication tactics in which
customers are giving awareness in terms of new products and services. This is leading software
enterprise that is taking initiatives to develop robotics system to deliver innovative system that
can aids to manage the cost effective marketing programs. Henceforth, situation analysis is
conducted in following manner as-:
SWOT analysis-
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 Strength- Uniblue system Ltd is distributing its commodities at global level. Therefore,
this entity has the large market share and this mainly focus on innovative approaches
allows the customization of products and this entity has unique competitive advancement
in market.
 Weakness- The chosen enterprise is weak in managing the managerial effectiveness as
this entity has less creativity and growth (Rai, 2020).
 Opportunities- The entity is growing in software market and in developing technical
advancement to market products with help of innovation. To have the use of robotics
approach will be one of the effective approach to have expansion in market share.
 Threats- The threats of quoted enterprise is inclusive of the competition that is increasing
day after day. Therefore, the other threats are natural, economic and political situation.
PESTLE ANALYSIS -
 Political- In the last couple of years, Uniblue system Ltd has run into several political
issues. Thus, EU is changing the privacy regulations recently and this is highly affecting
the working o the enterprise. Political situation can directly affects the profitability and
revenue to quoted entity.
 Economic- Uniblue system is highly affected by the current stated of the economy.
Therefore, poor relationship among international firms leads to bad relationship and this
enhance inflammation or prevent importing and exporting of materials.
 Social- Each entity needs to understand social and cultural forces of their business. In
addition to this, to keep track of cultural changes can negatively affects business
activities. Therefore, stable attitudes about leisure commodities that leads to Uniblue
system Ltd to continually innovate products (Aswathy band Nair, 2020.).
 Technological- With advent of technical advancement, the entity is gaining competitive
advancement. Keeping up on the innovation the entity is taking the initiatives to produce
robotic commodities to bring out more advanced commodities to customers. Thus,
company can experience the growth after the adoption of robots, machines, etc.
Specification of two digital marketing objectives
The main object of marketing plan is to assist the company to attend the short term
objectives that bringing the entity closer to accomplish long term preferences goals. Therefore,
the main aim of chosen entity is to develop plan of action for short term to address the changing
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