logo

Internet Marketing Solved Assignment

   

Added on  2019-12-17

15 Pages4354 Words186 Views
INTERNETMARKETING
Internet Marketing Solved Assignment_1
TABLE OF CONTENTSINRODUCTION..............................................................................................................................3TASK 1............................................................................................................................................31.1.................................................................................................................................................31.2.................................................................................................................................................41.3.................................................................................................................................................41.4.................................................................................................................................................5TASK 2............................................................................................................................................6TASK 3............................................................................................................................................63.1.................................................................................................................................................63.2.................................................................................................................................................73.3.................................................................................................................................................7TASK 4............................................................................................................................................84.1.................................................................................................................................................84.2.................................................................................................................................................9CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
Internet Marketing Solved Assignment_2
INRODUCTIONInternet marketing is the process where advertisement and marketing of product of anentity is done via internet or electronic modes. This study is based on the digital marketingprocess of Smart Restorations limited which is a small firm situated in London and engaged inbuying and selling of used and refurnished office furniture. It the below report, whole study isbased on the way in which this firm operates its functions via internet. Through this study, thelearner will get an idea about various elements involved in internet marketing along with e-marketing mix process (De Mooij, 2013). This study will describe about different search enginesand e-tools of e-marketing which are beneficial to enhance the sale of this corporation. In thisreport, learner will be able to understand the internet marketing plan of organization to developvarious strategies. TASK 11.1Internet or digital marketing is the process of promoting goods and services of anenterprise via various forms of electronic media (Strauss, 2016). In other words, marketing andadvertising of products through electronic means is known as digital marketing. There are somany elements of internet marketing through which products of company can be advertised suchas search engine optimization, banner advertising, email marketing, social media marketing, etc.This marketing is very important for Smart Restorations Ltd. because it helps the management ofentity to display its products and services online with the help of internet. It facilitates selling ofgoods and services without setting up of outlets and people can buy the products any time. Thisprocess is less expensive than physical marketing (El-Gohary, 2012). Elements involves in thisare explained below:Search engine optimization (SEO): It is one of the best way to target audience and toincrease the visibility of brand of entity. Smart Restoration Limited needs to adopt thismethod to aware public about its products and services. This strategy alkso helps inreviewing the existing website of company along with its competitors’ websites. Thiscampaign is beneficial for this firm to increase its search ranking. Email marketing: It is accost effective tool of marketing. An effective email marketingcampaign will assists Smart Restoration Limited to enhance its sales and revenue. If a
Internet Marketing Solved Assignment_3
firm has an email address of their customers then the entity may send mails periodicallyto them to aware its users about various offers, discounts and launching of new products.Therefore, it allows corporation to stay in touch on regular basis with its consumers.Social media marketing: Today, marketing of products and services through socialmedia become the trend of this generation. It becomes very important part of marketingin the present time. Social media is two way communication with consumers. Thiselement of online marketing helps Smart Restoration Limited to increase its sales andprofits while reducing market costs,Content marketing: A good content will help an enterprise to change its website intolead generating machine. Today, customers search information about the product theywant to buy before purchasing such items. It attracts people towards the products ofSmart Restoration Limited and also change the buyer’s behavior. Pay per click: Pay per click is such advertisement which is posted by company on theweb page of search engine in text format. It facilitated Smart Restoration Limited totarget specific geographical area. It helps firm to target more audience.Banner advertisement: Banner advertising is such which is used by every company toadvertise its goods and services. Smart Restoration limited also uses this. here, bannersare designed by management of organization then it is places to the selected websiteswhich are often used by general public. It is a smart way to attract target audience. 1.2Smart Restorations Ltd. uses internet marketing mix to promote its products and services.It includes four P’s of marketing mix i.e. product, price, promotion and place which arediscussed as follows:E-product: In internet marketing mix, product means services or brand of company forwhich strategies are developed by the management of Smart Restorations. (Gautam,2012). The customers know what they have to purchase and they easily get theinformation about various features of products on the website of enterprise. It is anintangible process where customers are not able to touch the products but images of suchare uploaded on the website so, that buyers may choose and check the availability and
Internet Marketing Solved Assignment_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Internet Marketing TABLE OF CONTENTS INTRODUCTION
|21
|4855
|294

Internet Marketing TABLE OF CONTENTS INTRODUCTION 3 TASK 13 1.1 Elements of internet marketing
|18
|6073
|471

Internet Marketing Introduction
|14
|4552
|195

Elements of Internet Marketing Assignment
|21
|5914
|96

Internet Marketing Assignment(IM)
|16
|4607
|45

Internet Marketing
|13
|759
|495